The 6sense Content Hub

6:33

MakingSense of ABM (Account-Based Marketing)

ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..

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You can't do ABM if you can't Identify Accounts

Uncover Demand

6sense to Power Company Insights for Drift Intel to Personalize Conversations

Partnership more accurately identifies hidden, high-value prospects for Drift customers

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1:04

We don't use MQLs: JoshAllen - CRO of Drift

"They're the best leads that we have in the business because these are people who have come to the website, who are engaging with the chatbot they're at their point of highest intent."

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0:59

Sage Intacct: Website Personalization

"With 6sense and the API in place, we're able to basically say this individual's been searching on one of our key competitors. The banner message should be 'why they should be switching from...

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1:15

We can lead our prospects down the Yellow Brick Road with 6sense

"And so we can do all the infrastructure for experience, setting up the landing pages, the content, the creative, the layout so that we can then go and buy media around that in-market opportunity...

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No Forms. No Spam. No Coldcalls.

learn how

55:32

ABM Deep Dive with Matt Senatore - SiriusDecisions

Matt Senatore, Lead Analyst for SiruisDecisions, sits down to talk some sense with us on all things ABM. “ABM is nothing new."

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Put 6sense to the Test

See for yourself how 6sense uncovers demand for your products or solutions and matches accounts better than any other vendor.

Read Article

4:03

MakingSense of CDPs (Customer Data Platforms)

While CPDs (Customer Data Platforms) have been common in the B2C space for some time, B2B focused CDPs are a relatively new concept for most. A CDP, or customer data platform, essentially takes all...

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See a live demonstration of 6sense™

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2:10

SDRs at SocialChorus prioritize leads and succeed with 6sense

SDR's are the tip of the sales spear and in the perfect world have the ability to be targeted and personalized at scale. Take a peek at how SocialChorus is using 6sense insights to prioritize accou

Watch Video

ABM is Just Good Marketing

Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...

Read Flipbook

1:42

Sage Intacct: "Our sales teams are closing at a higher rate than ever before."

6sense ‘lifted the veil’ for Sage Intaact, showing them things they were never able to see before, helping them uncover new opportunities and get into deals they were missing.

Watch Video

35:43

Breaking Through the Noise with Allison Snow - Senior Analyst for Forrester

Allison Snow, Sr. Analyst at Forrester, discusses what to do when customers are tired of all the “noise” and generic experiences they are getting from Sales and Marketing teams.

Watch Video

TOPO's 2019 Account Based Benchmark Report

Check out this research report by TOPO which is focused on the strategies and tactics of successful account based organizations.

Read Flipbook

27:32

The Economics of Winning with Ed Breault - CMO of Aprimo

TalkingSense with Ed Breault, CMO of Aprimo

Watch Video

Duo Security Sets BDRs up for Success with 6sense

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can...

Read Article

0:34

Sage Intacct: How to Get Started in ABM

"The first thing you should think about in my opinion would be having the right list. Having a targeted list and using a data-driven approach to create that list." - Nick Ezzo, SageIntacct

Watch Video

1:00:02

Meet the Sensei's | Beyond ABM with Ari Capogeannis of Sage Intacct

Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, will discuss how to leverage intent and buying stage predictions to bridge the gap between ABM and PBM for pipeline...

Watch Video

0:56

Account Based Marketing Will Never Be the Same: Aprimo

"It's no longer picking accounts that you want to go after that, you feel like are your ideal fit in your ideal customer profile. You now know exactly who is in-market and where are they on their...

Watch Video

0:31

Cumulus Networks: We can actually measure display ad effectiveness

6sense helped Cumulus move from several disparate ABM tools to a single platform that is uniting their sales and marketing teams.

Watch Video

29:03

ABM Strategies & High Growth Startups with Bryan Wade - CEO of Sigstr

Bryan Wade, CEO of Sigstr takes us through their transformation and what is contributing to their success, starting with the signature rule - “Treat people like you would want to be treated."

Watch Video

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Welcome

MakingSense of ABM (Account-Based Marketing)

ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..

6sense to Power Company Insights for Drift Intel to Personalize Conversations

Partnership more accurately identifies hidden, high-value prospects for Drift customers

We don't use MQLs: JoshAllen - CRO of Drift

"They're the best leads that we have in the business because these are people who have come to the website, who are engaging with the chatbot they're at their point of highest intent."

Sage Intacct: Website Personalization

"With 6sense and the API in place, we're able to basically say this individual's been searching on one of our key competitors. The banner message should be 'why they should be switching from...

We can lead our prospects down the Yellow Brick Road with 6sense

"And so we can do all the infrastructure for experience, setting up the landing pages, the content, the creative, the layout so that we can then go and buy media around that in-market opportunity...

ABM Deep Dive with Matt Senatore - SiriusDecisions

Matt Senatore, Lead Analyst for SiruisDecisions, sits down to talk some sense with us on all things ABM. “ABM is nothing new."

Put 6sense to the Test

See for yourself how 6sense uncovers demand for your products or solutions and matches accounts better than any other vendor.

MakingSense of CDPs (Customer Data Platforms)

While CPDs (Customer Data Platforms) have been common in the B2C space for some time, B2B focused CDPs are a relatively new concept for most. A CDP, or customer data platform, essentially takes all...

SDRs at SocialChorus prioritize leads and succeed with 6sense

SDR's are the tip of the sales spear and in the perfect world have the ability to be targeted and personalized at scale. Take a peek at how SocialChorus is using 6sense insights to prioritize accou

ABM is Just Good Marketing

Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...

Sage Intacct: "Our sales teams are closing at a higher rate than ever before."

6sense ‘lifted the veil’ for Sage Intaact, showing them things they were never able to see before, helping them uncover new opportunities and get into deals they were missing.

Breaking Through the Noise with Allison Snow - Senior Analyst for Forrester

Allison Snow, Sr. Analyst at Forrester, discusses what to do when customers are tired of all the “noise” and generic experiences they are getting from Sales and Marketing teams.

TOPO's 2019 Account Based Benchmark Report

Check out this research report by TOPO which is focused on the strategies and tactics of successful account based organizations.

The Economics of Winning with Ed Breault - CMO of Aprimo

TalkingSense with Ed Breault, CMO of Aprimo

Duo Security Sets BDRs up for Success with 6sense

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can...

Sage Intacct: How to Get Started in ABM

"The first thing you should think about in my opinion would be having the right list. Having a targeted list and using a data-driven approach to create that list." - Nick Ezzo, SageIntacct

Meet the Sensei's | Beyond ABM with Ari Capogeannis of Sage Intacct

Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, will discuss how to leverage intent and buying stage predictions to bridge the gap between ABM and PBM for pipeline...

Account Based Marketing Will Never Be the Same: Aprimo

"It's no longer picking accounts that you want to go after that, you feel like are your ideal fit in your ideal customer profile. You now know exactly who is in-market and where are they on their...

Cumulus Networks: We can actually measure display ad effectiveness

6sense helped Cumulus move from several disparate ABM tools to a single platform that is uniting their sales and marketing teams.

ABM Strategies & High Growth Startups with Bryan Wade - CEO of Sigstr

Bryan Wade, CEO of Sigstr takes us through their transformation and what is contributing to their success, starting with the signature rule - “Treat people like you would want to be treated."