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  • Why 6sense is an Account Engagement Platform (and How That’s Different From ABM Solutions)

    Why 6sense is an Account Engagement Platform (and How That’s Different From ABM Solutions)

    Today we officially changed the name of our product to the 6sense Account Engagement Platform, find out why and how we're different from ABM solutions.

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  • Learn How to Set Your BDRs Up for Success with John Barrows and Scott Barker on 4/15

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  • 8 Ways Marketers Should Utilize Tech to Improve the Online User Experience, as seen on AdAge

    8 Ways Marketers Should Utilize Tech to Improve the Online User Experience, as seen on AdAge

    Relying on old school marketing efforts is a thing of the past. With the proper technology and AI-driven insights, marketers can improve online user experience drastically. Find out how!

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  • MakingSense of ABM (Account-Based Marketing)6:33

    MakingSense of ABM (Account-Based Marketing)

    ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..

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  • Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round

    Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round

    6sense, the leading Account Based Orchestration Platform, powered by AI, today announced $40 million in Series C funding from Insight Partners.

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  • ABM is Just Good Marketing

    ABM is Just Good Marketing

    Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...

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  • Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft32:08

    Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft

    The buying journey now involves upwards of 9 people, all with different needs and behavior. To engage effectively, Sydney Sloan recommends you personalize and humanize your approach. Learn how!

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  • Building the ROI (Revenue Orchestration Intelligence) Engine24:19

    Building the ROI (Revenue Orchestration Intelligence) Engine

    Saima explains how PTC uses dashboards to help sales prioritize for inbound and outbound based on real-time data, how they track metrics, and other use cases they’ve rolled out to maximize value.

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  • ABM Trends with Gary Survis of Insight Partners38:50

    ABM Trends with Gary Survis of Insight Partners

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  • The State of Predictable Revenue Growth with Matt Heinz on 4/7

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  • It’s Time to Redefine the Role of the CMO

    It’s Time to Redefine the Role of the CMO

    Our CMO, Latane Conant is changing her title to Chief Market Officer. She did not ask permission, or seek out opinions, nor is the nature of the job changing.

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  • Building a Sales Engine with Shaunt Voskanian, VP of Sales at Datadog19:32

    Building a Sales Engine with Shaunt Voskanian, VP of Sales at Datadog

    "There's an incredible amount of value in sales development. In fact, I think it is one of the most valuable parts of the business" - Shaunt Voskanian

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  • MakingSense of CDPs (Customer Data Platforms)4:03

    MakingSense of CDPs (Customer Data Platforms)

    What're you looking for in a CDP? Starting from cratch with a stand-alone CDP is not an option, Map customer journeys, personalize communications and close more deals with 6sense's embedded B2B CDP.

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  • The Fate of the CMO with Lynne Capozzi, CMO of Acquia23:57

    The Fate of the CMO with Lynne Capozzi, CMO of Acquia

    Lynne Capozzi, CMO of Acquia, sits down with us to talk about the transformation of the CMO role and what it means to be a CMO today.

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  • Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs, as seen on Heinz Marketing

    Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs, as seen on Heinz Marketing

    Imagine the CEO of your company banished the venerable marketing qualified lead (MQL). You weren’t allowed to use it as a marketing metric. Would this excite you? Frighten you? Let's discuss.

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  • You Can’t Love Every Lead19:39

    You Can’t Love Every Lead

    Tara Corey describes how Qlik leveraged 6sense, data, and analytics to shift mindsets across sales and marketing from loving every lead (and treating them equally) to loving leads the right way.

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  • Ensure The Success Of A Personalized Marketing Strategy With These 11 Expert Tips, as seen on Forbes

    Ensure The Success Of A Personalized Marketing Strategy With These 11 Expert Tips, as seen on Forbes

    Personalized marketing is a crucial way of connecting with customers on a fundamental level. Communications experts share their best tips for personalized campaign success.

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  • Going from MQLs to ABM at Scale31:00

    Going from MQLs to ABM at Scale

    Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journey from a homegrown ABM stack to 6sense, and what sales and marketing alignment looks like.

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  • Building the Revenue Collective with Sam Jacobs29:03

    Building the Revenue Collective with Sam Jacobs

    Sam Jacobs, Founder of Revenue Collective, sits down with us to discuss the founding of his business, which aims to support marketers throughout their careers.

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  • 4 Pro Tips For Better Sales Prospecting, as seen on Drift

    4 Pro Tips For Better Sales Prospecting, as seen on Drift

    Whether you’re just starting out at the beginning of a sales dev career or you’re a veteran, you understand the challenges associated with the industry. Here's a few tips from us!

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  • It's All about ROI17:08

    It's All about ROI

    In this session, Tom and Johan will share best practices for building a business case for success with 6sense and account-based marketing.

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  • In the World of Marketing, Engagement is the New Black, as seen on Ad Age

    In the World of Marketing, Engagement is the New Black, as seen on Ad Age

    If you’re like most marketers, you love to count the impressions, clicks and the resulting web traffic from your digital campaigns but it's time to think more about engagement and brand awareness.

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