TalkingSense

A collection of candid conversations with B2B industry trendsetters, covering topics like ABM, Modern Sales & Rev Ops, Marketing, and so much more.

  • Leveraging Content Experiences with Randy Frisch, Co-Founder & CMO of Uberflip22:31

    Leveraging Content Experiences with Randy Frisch, Co-Founder & CMO of Uberflip

    Latane Conant, CMO of 6sense, sits down with Randy Frisch, Co-founder and CMO of Uberflip, to talk about leveraging content experiences to engage with buyers.

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  • Revenue Marketing Meets Customer Experience with Ashley Stepien, VP of Marketing at Webflow29:57

    Revenue Marketing Meets Customer Experience with Ashley Stepien, VP of Marketing at Webflow

    We sat down with Ashley Stepien, VP of Marketing at Webflow to talk some sense about revenue marketing, sales cycles, the 360 customer experience, and attribution.

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  • Making Your Marketing Budget Work for You with Chris Walker, CEO of RefineLabs25:23

    Making Your Marketing Budget Work for You with Chris Walker, CEO of RefineLabs

    We sat down with Chris Walker, CEO of RefineLabs, to talk about B2B marketing strategies and what channels are big wastes of money. Out with the tradeshows - find out why!

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  • The 5 Elements of a Great Pitch with Kyle Christensen VP of Marketing, Zuora26:26

    The 5 Elements of a Great Pitch with Kyle Christensen VP of Marketing, Zuora

    Are Marketers turning into Russian Hackers? Kyle Christensen, VP of Marketing at Zuora, thinks so! We sat down with Kyle to talk about B2BMarketing, take a listen!

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  • The Fate of the CMO with Lynne Capozzi, CMO of Acquia23:57

    The Fate of the CMO with Lynne Capozzi, CMO of Acquia

    Lynne Capozzi, CMO of Acquia, sits down with us to talk about the transformation of the CMO role and what it means to be a CMO today.

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  • Building a Sales Engine with Shaunt Voskanian, VP of Sales at Datadog19:32

    Building a Sales Engine with Shaunt Voskanian, VP of Sales at Datadog

    "There's an incredible amount of value in sales development. In fact, I think it is one of the most valuable parts of the business" - Shaunt Voskanian

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  • ABM Trends with Gary Survis of Insight Partners38:50

    ABM Trends with Gary Survis of Insight Partners

    Let's talk some sense about ABM technology with our newest investor, Insight Partner's Gary Survis!

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  • Building the Revenue Collective with Sam Jacobs29:03

    Building the Revenue Collective with Sam Jacobs

    Sam Jacobs, Founder of Revenue Collective, sits down with us to discuss the founding of his business, which aims to support marketers throughout their careers.

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  • Conversational Marketing with Josh Allen, CRO of Drift22:24

    Conversational Marketing with Josh Allen, CRO of Drift

    Josh Allen, CRO of Drift, discusses the benefits of utilizing Drift and conversational marketing to engage leads more quickly and dynamically. Stop relying on forms and start engaging with real people

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  • The Rise of Revenue Operations with Cornelius Willis of Clari24:18

    The Rise of Revenue Operations with Cornelius Willis of Clari

    Cornelius Willis, CMO of Clari, discusses the rise of revenue operations and how to leverage data and insights to be a leader in your industry.

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  • BDRs/SDRs are a BFD with Dan Gottlieb - Analyst at TOPO35:13

    BDRs/SDRs are a BFD with Dan Gottlieb - Analyst at TOPO

    "Marketing is starting to realize just how important the sales development team is to proving that what they're doing is turning into pipeline." - Dan Gottlieb, TOPO

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  • Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft32:08

    Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft

    The buying journey now involves upwards of 9 people, all with different needs and behavior. To engage effectively, Sydney Sloan recommends you personalize and humanize your approach. Learn how!

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  • ABM Deep Dive with Matt Senatore - SiriusDecisions55:32

    ABM Deep Dive with Matt Senatore - SiriusDecisions

    Matt Senatore, Lead Analyst for SiruisDecisions, sits down to talk some sense with us on all things ABM. “ABM is nothing new."

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  • Modern DemandGen with Adam Goyette, VP of DemandGen at G225:02

    Modern DemandGen with Adam Goyette, VP of DemandGen at G2

    Adam Goyette, VP of Demand Gen at G2, chats with us about how the buyer's journey has evolved to rely more heavily on customer advocacy and reviews.

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  • Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta23:46

    Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta

    Patrice Green, CEO at Inverta, tells us what it takes to get to an account-based mindset and execute a successful ABM strategy.

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  • Uniting Your Sales and Marketing Teams with Tracy Eiler, CMO of Insideview24:39

    Uniting Your Sales and Marketing Teams with Tracy Eiler, CMO of Insideview

    Uniting your revenue operations team is not an easy task but with quantifiable and digestible insights and actions from 6sense, maybe we can help.

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  • Supercharging growth through customer and partner marketing with Nate Skinner - VP of Marketing, Pardot27:55

    Supercharging growth through customer and partner marketing with Nate Skinner - VP of Marketing, Pardot

    We chat with Nate Skinner, VP of Marketing at Salesforce Pardot, about how he utilizes customer and partner marketing to create loyalty and advocacy beyond just salesforce.

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  • Breaking Through the Noise with Allison Snow - Senior Analyst for Forrester35:43

    Breaking Through the Noise with Allison Snow - Senior Analyst for Forrester

    Allison Snow, Sr. Analyst at Forrester, discusses what to do when customers are tired of all the “noise” and generic experiences they are getting from Sales and Marketing teams.

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  • From the Age of Digital to the Age of Account-Based Everything18:08

    From the Age of Digital to the Age of Account-Based Everything

    Craig Rosenberg, Co-Founder & Chief Analyst at TOPO, takes us through the shift from the age of digital to the age of account-based everything and what that means for sellers and marketers.

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  • Achieving ROI with Tom Pisello - Chief Evangelist at Mediafly26:26

    Achieving ROI with Tom Pisello - Chief Evangelist at Mediafly

    In this episode of TalkingSense, we sit down with Tom Pisello, Chief Evangelist of Mediafly, also known as "The ROI Guy," to discuss evolved selling.

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