A collection of candid conversations with B2B industry trendsetters, covering topics like ABM, Modern Sales & Rev Ops, Marketing, and so much more.
Measurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester
On this episode of TalkingSense, Latané Conant, Chief Market Officer at 6sense, sits down with Kerry Cunningham, SVP at Forrester, to talk marketing measurement: specifically in an account-based world
Optimizing Account-Based Automated Plays with Shari Johnston, Partner at Winning by Design
This week, Latane Conant, CMO of 6sense, sits down with Shari Johnston, Partner at Winning by Design, to discuss account-based automation.
Talking Orchestration with Integrate Chief Growth Officer Scott Vaughan
On this episode of talkingsense, Latane sits down with Chief Growth Officer of Integrate, Scott Vaughan, to talk about orchestration.
Social Selling with Empire Selling CEO Dan Swift
The days of grabbing coffee with prospects are over (at least for a while), meaning social media has leveled-up as a critical channel for sellers. Dan Swift shares tips for leveraging your social netw
Why Intent is Mission Critical with Erik Matlick, Founder and CEO of Bombora
Latane Conant, Chief Market Officer of 6sense, sits down with Erik Matlick, Founder & CEO of Bombora to talk about intent data, the mission-critical piece that's leveling up Sales and Marketing effort
Leveraging Content Experiences with Randy Frisch, Co-Founder & CMO of Uberflip
Latane Conant, CMO of 6sense, sits down with Randy Frisch, Co-founder and CMO of Uberflip, to talk about leveraging content experiences to engage with buyers.
Revenue Marketing Meets Customer Experience with Ashley Stepien, VP of Marketing at Webflow
We sat down with Ashley Stepien, VP of Marketing at Webflow to talk some sense about revenue marketing, sales cycles, the 360 customer experience, and attribution.
The Economics of Winning with Ed Breault - CMO of Aprimo
TalkingSense with Ed Breault, CMO of Aprimo
Making Your Marketing Budget Work for You with Chris Walker, CEO of RefineLabs
We sat down with Chris Walker, CEO of RefineLabs, to talk about B2B marketing strategies and what channels are big wastes of money. Out with the tradeshows - find out why!
The 5 Elements of a Great Pitch with Kyle Christensen VP of Marketing, Zuora
Are Marketers turning into Russian Hackers? Kyle Christensen, VP of Marketing at Zuora, thinks so! We sat down with Kyle to talk about B2BMarketing, take a listen!
The Fate of the CMO with Lynne Capozzi, CMO of Acquia
Lynne Capozzi, CMO of Acquia, sits down with us to talk about the transformation of the CMO role and what it means to be a CMO today.
Building a Sales Engine with Shaunt Voskanian, VP of Sales at Datadog
"There's an incredible amount of value in sales development. In fact, I think it is one of the most valuable parts of the business" - Shaunt Voskanian
ABM Trends with Gary Survis of Insight Partners
Let's talk some sense about ABM technology with our newest investor, Insight Partner's Gary Survis!
Building the Revenue Collective with Sam Jacobs
Sam Jacobs, Founder of Revenue Collective, sits down with us to discuss the founding of his business, which aims to support marketers throughout their careers.
Conversational Marketing with Josh Allen, CRO of Drift
Josh Allen, CRO of Drift, discusses the benefits of utilizing Drift and conversational marketing to engage leads more quickly and dynamically. Stop relying on forms and start engaging with real people
The Rise of Revenue Operations with Cornelius Willis of Clari
Cornelius Willis, CMO of Clari, discusses the rise of revenue operations and how to leverage data and insights to be a leader in your industry.
BDRs/SDRs are a BFD with Dan Gottlieb, Analyst at TOPO
"Marketing is starting to realize just how important the sales development team is to proving that what they're doing is turning into pipeline." - Dan Gottlieb, TOPO
Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft
The buying journey now involves upwards of 9 people, all with different needs and behavior. To engage effectively, Sydney Sloan recommends you personalize and humanize your approach. Learn how!
ABM Deep Dive with Matt Senatore from SiriusDecisions
Matt Senatore, Lead Analyst for SiruisDecisions, sits down to talk some sense with us on all things ABM. “ABM is nothing new."
Modern DemandGen with Adam Goyette, VP of DemandGen at G2
Adam Goyette, VP of Demand Gen at G2, chats with us about how the buyer's journey has evolved to rely more heavily on customer advocacy and reviews.