The 6sense Blog

Blogs, blogs and more blogs.

  • 6 Ways to Boost Sales Productivity Without Losing Your Mind

    6 Ways to Boost Sales Productivity Without Losing Your Mind

    The buying experience has changed. Can you keep up? Here are six ways to increase sales productivity in today’s environment.

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  • Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge

    Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge

    We use lots of prospect data and insights in campaigns, but sometimes, things don’t work out exactly right — and I’m OK with that, as long as we can go back, review and improve.

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  • What is the Anonymous Buyer Journey Trying to Tell You?

    What is the Anonymous Buyer Journey Trying to Tell You?

    You can’t know what you don’t know about the buyer journey… or can you? Learn to light up your Dark Funnel.

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  • Chief Market Officers: Own Your Role And Win, as seen on Forbes

    Chief Market Officers: Own Your Role And Win, as seen on Forbes

    Woman-in-the-mirror moments are uncomfortable. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO.

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  • Phenom Sees Phenomenal Results Across the Revenue Team with 6sense

    Phenom Sees Phenomenal Results Across the Revenue Team with 6sense

    With 6sense, Phenom has aligned their go-to-market efforts and is now creating highly-personalized, relevant buyer experiences at scale.

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  • Make the Shift From ABM Tactics to a Data-Driven ABM Program

    Make the Shift From ABM Tactics to a Data-Driven ABM Program

    Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.

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  • How Aprimo Continues the Upward Trend with New Strategies in Play

    How Aprimo Continues the Upward Trend with New Strategies in Play

    2020 is the year of sales for Aprimo. Aprimo has introduced their sales team to a tool they believed would be as transformative to their sales function as it was for their marketing team.

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  • GAN Integrity Achieves Organizational Alignment Using 6sense

    GAN Integrity Achieves Organizational Alignment Using 6sense

    GAN Integrity’s sales, marketing, and product teams are all leveraging the 6sense platform and seeing great success. With the whole team bought in, GAN is pleased with the results and alignment.

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  • The 6sense Treasure Map to Marketing Gold

    The 6sense Treasure Map to Marketing Gold

    Marketing executive, Bill Rose recently shared his experience evaluating ABM vendors and why he ultimately chose 6sense. Find out why it's the smartest decision he's ever made.

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  • Why Pride is Not Canceled, Rather Refocused

    Why Pride is Not Canceled, Rather Refocused

    Pride is not canceled, rather refocused towards protecting and advocating for those who are most vulnerable, the BIPoC trans community. 6sense will donate funds to The Marsha P. Johnson Institute.

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  • 6sense’s GoodSense Supports the Black Lives Matter Global Network

    6sense’s GoodSense Supports the Black Lives Matter Global Network

    6sense has decided to also allocate GoodSense funds towards supporting social justice initiatives, starting with the Black Lives Matter Global Network.

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  • How to Create Valuable Customer Conversations, as seen on CRMBuyer

    How to Create Valuable Customer Conversations, as seen on CRMBuyer

    How do I tell them to keep engaging with prospects when things are changing every single day? It's not as simple as saying "do your best" or "use good judgment" or "be empathetic."

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  • Swapping MQLs for Intent Data Could Ease Your Marketing Troubles, as seen on Toolbox | Marketing

    Swapping MQLs for Intent Data Could Ease Your Marketing Troubles, as seen on Toolbox | Marketing

    Marketers might feel the familiar Marketing-Qualified Leads (MQL) is the best way to generate revenue during this time of uncertainty. But, if MQLs weren’t working before, they definitely won't now.

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  • How Sisense Empowers Their Revenue Teams with Actionable Insights

    How Sisense Empowers Their Revenue Teams with Actionable Insights

    6sense allowed Sisense's sales team to effectively prioritize their work based on account, timing, intent, and keyword - wouldn't you like that kind of visibility for your team?

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  • The Tipalti Sales Team Takes Prospecting to the Next Level with 6sense

    The Tipalti Sales Team Takes Prospecting to the Next Level with 6sense

    Tipalti is taking their personalization and prospecting efforts to the next level by adopting 6sense. Their sales team loved it so much that now their entire organization uses AI-driven insights.

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  • CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    For her last CMO confession (for now), Latane is calling BS on marketing only owning part of the pipeline and quarterly revenue targets. Find out why!

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  • 6sense + LinkedIn Ads: Better Targeting, Bigger Engagement

    6sense + LinkedIn Ads: Better Targeting, Bigger Engagement

    Our team created a solution to integrate 6sense’s advanced account targeting with LinkedIn’s advertising platform for mutual customers to leverage account insights to reach their valuable audience

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  • MX Powers their Entire Revenue Org with Intent

    MX Powers their Entire Revenue Org with Intent

    With the right data powering the entire revenue team, it’s possible to make significant changes at record speed. That was the case for 6sense customer MX.

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  • A Tale of Two Campaigns: How to Improve Conversations on Your Call to Action, as seen on AdAge

    A Tale of Two Campaigns: How to Improve Conversations on Your Call to Action, as seen on AdAge

    “It was the best of times; it was the worst of times.” When Charles Dickens opened A Tale of Two Cities with that line, he likely wasn’t thinking of digital marketing campaigns.

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  • Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes

    Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes

    While juggling emotions, family and conference calls, we must press on with generating predictable revenue. But not how we did before - we must use the the Three "I' Formula

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