The 6sense Blog

Blogs, blogs and more blogs.

  • Phenom Sees Phenomenal Results Across the Revenue Team with 6sense

    Phenom Sees Phenomenal Results Across the Revenue Team with 6sense

    With 6sense, Phenom has aligned their go-to-market efforts and is now creating highly-personalized, relevant buyer experiences at scale.

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  • Make the Shift From ABM Tactics to a Data-Driven ABM Program

    Make the Shift From ABM Tactics to a Data-Driven ABM Program

    Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.

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  • How Aprimo Continues the Upward Trend with New Strategies in Play

    How Aprimo Continues the Upward Trend with New Strategies in Play

    2020 is the year of sales for Aprimo. Aprimo has introduced their sales team to a tool they believed would be as transformative to their sales function as it was for their marketing team.

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  • GAN Integrity Achieves Organizational Alignment Using 6sense

    GAN Integrity Achieves Organizational Alignment Using 6sense

    GAN Integrity’s sales, marketing, and product teams are all leveraging the 6sense platform and seeing great success. With the whole team bought in, GAN is pleased with the results and alignment.

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  • The 6sense Treasure Map to Marketing Gold

    The 6sense Treasure Map to Marketing Gold

    Marketing executive, Bill Rose recently shared his experience evaluating ABM vendors and why he ultimately chose 6sense. Find out why it's the smartest decision he's ever made.

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  • Why Pride is Not Canceled, Rather Refocused

    Why Pride is Not Canceled, Rather Refocused

    Pride is not canceled, rather refocused towards protecting and advocating for those who are most vulnerable, the BIPoC trans community. 6sense will donate funds to The Marsha P. Johnson Institute.

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  • 6sense’s GoodSense Supports the Black Lives Matter Global Network

    6sense’s GoodSense Supports the Black Lives Matter Global Network

    6sense has decided to also allocate GoodSense funds towards supporting social justice initiatives, starting with the Black Lives Matter Global Network.

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  • How to Create Valuable Customer Conversations, as seen on CRMBuyer

    How to Create Valuable Customer Conversations, as seen on CRMBuyer

    How do I tell them to keep engaging with prospects when things are changing every single day? It's not as simple as saying "do your best" or "use good judgment" or "be empathetic."

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  • Swapping MQLs for Intent Data Could Ease Your Marketing Troubles, as seen on Toolbox | Marketing

    Swapping MQLs for Intent Data Could Ease Your Marketing Troubles, as seen on Toolbox | Marketing

    Marketers might feel the familiar Marketing-Qualified Leads (MQL) is the best way to generate revenue during this time of uncertainty. But, if MQLs weren’t working before, they definitely won't now.

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  • How Sisense Empowers Their Revenue Teams with Actionable Insights

    How Sisense Empowers Their Revenue Teams with Actionable Insights

    6sense allowed Sisense's sales team to effectively prioritize their work based on account, timing, intent, and keyword - wouldn't you like that kind of visibility for your team?

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  • The Tipalti Sales Team Takes Prospecting to the Next Level with 6sense

    The Tipalti Sales Team Takes Prospecting to the Next Level with 6sense

    Tipalti is taking their personalization and prospecting efforts to the next level by adopting 6sense. Their sales team loved it so much that now their entire organization uses AI-driven insights.

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  • CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    For her last CMO confession (for now), Latane is calling BS on marketing only owning part of the pipeline and quarterly revenue targets. Find out why!

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  • 6sense + LinkedIn Ads: Better Targeting, Bigger Engagement

    6sense + LinkedIn Ads: Better Targeting, Bigger Engagement

    Our team created a solution to integrate 6sense’s advanced account targeting with LinkedIn’s advertising platform for mutual customers to leverage account insights to reach their valuable audience

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  • MX Powers their Entire Revenue Org with Intent

    MX Powers their Entire Revenue Org with Intent

    With the right data powering the entire revenue team, it’s possible to make significant changes at record speed. That was the case for 6sense customer MX.

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  • A Tale of Two Campaigns: How to Improve Conversations on Your Call to Action, as seen on AdAge

    A Tale of Two Campaigns: How to Improve Conversations on Your Call to Action, as seen on AdAge

    “It was the best of times; it was the worst of times.” When Charles Dickens opened A Tale of Two Cities with that line, he likely wasn’t thinking of digital marketing campaigns.

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  • Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes

    Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes

    While juggling emotions, family and conference calls, we must press on with generating predictable revenue. But not how we did before - we must use the the Three "I' Formula

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  • In Unpredictable Times, How Do You Predict Revenue? Hint: You Need to Know Who’s In-Market, as seen on MarTech Series

    In Unpredictable Times, How Do You Predict Revenue? Hint: You Need to Know Who’s In-Market, as seen on MarTech Series

    It is no secret Sales and Marketing are still misaligned when it comes to measuring what matters — and it’s affecting companies’ ability to generate predictable revenue.

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  • 4 Strategies for Building Impactful Prospecting Cadences, as seen on Drift

    4 Strategies for Building Impactful Prospecting Cadences, as seen on Drift

    With COVID-19 affecting businesses globally, reps are tasked with moving their pipeline forward while navigating their processes and cadences more delicately than ever.

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  • Prospect Confidently with Intent Data

    Prospect Confidently with Intent Data

    How do you know who’s in the market for your product or service and in need of help overcoming a challenge quickly? That's where intent data comes in.

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  • How to Set Up Your Sales Territories to Strike Gold, as seen on SellingPower

    How to Set Up Your Sales Territories to Strike Gold, as seen on SellingPower

    If you’ve ever been an individual contributor (I have), you know getting a new sales territory can sometimes feel like you’re risking it all for a chance to strike gold.

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