The 6sense Blog

Blogs, blogs and more blogs.

  • A Breakdown of TOPO’s 2021 Predictions for Revenue Teams

    A Breakdown of TOPO’s 2021 Predictions for Revenue Teams

    We looked to TOPO for 2021 predictions to help revenue teams navigate planning for the year ahead. Here’s what we found.

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  • Why You Should Switch Your Call Blitzes to Video, as seen on Crunchbase

    Why You Should Switch Your Call Blitzes to Video, as seen on Crunchbase

    While call blitzes can be effective due to the sheer volume of outreach, it’s important to remember that there are other more effective tactics that can be deployed to generate quick pipeline

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  • Make Your CRM Smarter With Rich Account Insights (and Close More Deals)

    Make Your CRM Smarter With Rich Account Insights (and Close More Deals)

    Sales reps, your CRM could be lacking important account insights. See what you’re missing with Sales Intelligence.

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  • Four Factors In Designing Your Martech Stack Remodel, as seen on Forbes

    Four Factors In Designing Your Martech Stack Remodel, as seen on Forbes

    Great buyer experiences depend on the best insights, and whatever solutions you’re deploying should help you accomplish that. As you investigate a stack remodel, here’s where to start.

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  • What Intent Data Can Tell Your Sales Team That MQLs Can't

    What Intent Data Can Tell Your Sales Team That MQLs Can't

    MQLs tend to be more convenient than accurate because they rely on outdated ways of getting data. How can intent data help your sales team?

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  • 3 Account-Based Measurement Capabilities to Help You Succeed

    3 Account-Based Measurement Capabilities to Help You Succeed

    Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.

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  • Hoonuit Makes a Meaningful Impact on the Community with 6sense

    Hoonuit Makes a Meaningful Impact on the Community with 6sense

    6sense partnered with Hoonuit to continue promotion with the goal of increasing engagement with the SchoolMealFinder.com site and amplifying awareness to the right audience

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  • What Matters Most in B2B Digital Advertising

    What Matters Most in B2B Digital Advertising

    Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.

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  • ABX is Here... Marketers, Are You Ready to Embrace It?

    ABX is Here... Marketers, Are You Ready to Embrace It?

    Account engagement and customer retention need more than ABM… Today, marketing success depends on account-based experience (ABX).

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  • The Future of Advertising: 9 Things Marketers Should Expect to See in a World of Ad Blockers

    The Future of Advertising: 9 Things Marketers Should Expect to See in a World of Ad Blockers

    If advertising wants to succeed in the future, however, the industry needs to figure out how to work around (or even with) these blockers to deliver their content.

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  • Drive predictable B2B revenue growth with insights from big data and CDPs, as seen on TechCrunch

    Drive predictable B2B revenue growth with insights from big data and CDPs, as seen on TechCrunch

    As the world reopens and revenue teams are unleashed to meet growth targets, many B2B sellers and marketers are wondering how they can best prioritize prospect accounts.

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  • Check Your Account Identification Bandwidth While Working From Home, as seen on Martech Series

    Check Your Account Identification Bandwidth While Working From Home, as seen on Martech Series

    Account identification is the bandwidth of your ABM program. Good account identification creates a seamless experience for our team and prospects.

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  • Ingeniux Leads with Value and Ramps Sales Engagement with 6sense

    Ingeniux Leads with Value and Ramps Sales Engagement with 6sense

    Learn how Ingeniux had the confidence to shift from a marketing qualified lead model to a marketing qualified account model with insights from 6sense.

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  • How to Ace the AI-Based Buyer Journey

    How to Ace the AI-Based Buyer Journey

    You can’t keep up with thousands of unique buyer journeys… can you? Learn to scale account engagement and growth with the AI-based buyer journey.

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  • Sage Transforms Their Go-to-Market Strategy with 6sense

    Sage Transforms Their Go-to-Market Strategy with 6sense

    Sage transformed their account-based approach and aligned the entire business around a single go-to-market strategy, powered by 6sense.

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  • 14 Guidelines for Adapting to the Abruptly Changing Marketing Industry, as seen on AdAge

    14 Guidelines for Adapting to the Abruptly Changing Marketing Industry, as seen on AdAge

    Even marketing and advertising have to adjust to the new normal. Find out how from these AdAge experts.

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  • Is Your Tech Stack Too Costly, Complex, or Bloated?

    Is Your Tech Stack Too Costly, Complex, or Bloated?

    Most marketing and sales tech stacks are expensive, complicated, or downright bloated. Understand the benefits of consolidating and how.

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  • 3 Ways to Build Stronger AE and SDR Alignment, as seen on Drift

    3 Ways to Build Stronger AE and SDR Alignment, as seen on Drift

    To ensure a strong AE and SDR relationship and handoff, follow these three tips from 6sense’s Ernest Owusu.

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  • How to Use 6sense with Google Ads

    How to Use 6sense with Google Ads

    With 6sense and Google Ads, you can deliver a relevant, personalized, and effective account-based digital marketing strategy.

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  • 6sense Match Rates, Explained: Capturing Intent and Identifying Accounts

    6sense Match Rates, Explained: Capturing Intent and Identifying Accounts

    Match rates matter in capturing intent and account identification. Learn how 6sense has delivered despite the pandemic.

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