The 6sense Blog

Short content, big insights

  • 4 Common Challenges of Account-Based Marketing — and How to Avoid Them

    4 Common Challenges of Account-Based Marketing — and How to Avoid Them

    Account-Based Marketing, while highly effective, isn’t turn-key. Here are the most common obstacles, how to see them coming and how to overcome them.

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  • Intelligent Execution Meets Intelligent Data: 6sense + Slintel

    Intelligent Execution Meets Intelligent Data: 6sense + Slintel

    6sense’s CTO & Co-Founder Viral Bajaria shares his perspective on the key reasons why 6sense recently acquired Slintel, and how this partnership represents the future of ABM and revenue technology.

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  • Why B2B Review Sites are Important — and Why Your Company’s Leadership Should Embrace Them

    Why B2B Review Sites are Important — and Why Your Company’s Leadership Should Embrace Them

    Here’s what B2B leaders ought to keep in mind when it comes to outside reviews, referrals and all-around chatter.

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  • 5 Must-Have Strategies for Creating a Successful ABM Program

    5 Must-Have Strategies for Creating a Successful ABM Program

    These 5 rules for Account-Based Marketing help companies achieve predictable revenue growth.

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  • 6sense’s Acquisition of Slintel: An Open Letter to Our Employees from Slintel CEO

    6sense’s Acquisition of Slintel: An Open Letter to Our Employees from Slintel CEO

    Hear from Slintel CEO and Co-founder about his thoughts on the acquisition with 6sense.

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  • Slintel + 6sense: An unmatched solution for revenue leaders

    Slintel + 6sense: An unmatched solution for revenue leaders

    Jason announces the acquisition of Slintel – a pioneer in technographic data, buyer and market insights, and modern business contact data, and shares his bold vision about the RevTech Revolution.

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  • 6sense CMO Discusses the Future of ABM at ‘I Heart ABM’ Event

    6sense CMO Discusses the Future of ABM at ‘I Heart ABM’ Event

    6sense’s Latané Conant and other CMOs share valuable insights about emerging ABM trends, and how they can positively impact revenue teams that embrace them.

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  • 6sense + Group337 Webinar Probes Next Gen ABM for Security Manufacturers

    6sense + Group337 Webinar Probes Next Gen ABM for Security Manufacturers

    Kerry Cunningham of 6sense and Lee Odess of Group337 team up in a webinar discussing how next-gen ABM helps security tech companies market and sell better.

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  • FARO Technologies, Inc., Sees 5.32x Lift in Engagement with 6sense

    FARO Technologies, Inc., Sees 5.32x Lift in Engagement with 6sense

    Learn how FARO shifted from events to digital marketing and "flipped their funnel” with a focus on account-based marketing and sales strategies.

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  • Showpad Crushes Prioritization and Pipeline Challenges With 6sense

    Showpad Crushes Prioritization and Pipeline Challenges With 6sense

    Showpad enables teams with the content and training they need to drive meaningful conversations with access to 6sense's rich account insights and intent data.

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  • 6sense Acquires Fortella to Enable B2B Marketers to Plan, Measure and Forecast Pipeline

    6sense Acquires Fortella to Enable B2B Marketers to Plan, Measure and Forecast Pipeline

    Significant milestone accelerates RevTech Revolution by transforming the way B2B companies go-to-market and achieve predictable revenue growth - 6sense acquires Fortella.

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  • Our Reason for Acquiring Fortella? Your Ability to Route Revenue

    Our Reason for Acquiring Fortella? Your Ability to Route Revenue

    6sense has acquired Fortella, an AI solution helping companies plan, measure, and forecast their sales pipeline. Here’s what it offers and how it extends our capabilities.

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  • SYKES Improves Conversion Rates, Closed Wons, and Upsell Opportunities with 6sense

    SYKES Improves Conversion Rates, Closed Wons, and Upsell Opportunities with 6sense

    Learn how SYKES leverages 6sense insights and data on account behavior and buying stage to share it in an easily digestible view to their sales teams.

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  • B2B Marketing Experts Spill Their Secrets to Marketing-Sales Alignment

    B2B Marketing Experts Spill Their Secrets to Marketing-Sales Alignment

    We all know alignment is essential for a well-oiled revenue team. Sales needs to trust and understand marketing in order to have the best chance to win. Find out secrets these B2B marketing experts.

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  • How Kazoo Uses the Combined Power of 6sense and Bombora to Fuel Growth

    How Kazoo Uses the Combined Power of 6sense and Bombora to Fuel Growth

    Learn how Kazoo uses intent data to understand buying stages and areas of interest — and to make sure they were focusing their efforts on the best accounts.

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  • The Difference-Maker Approach to a Killer RevTech Stack

    The Difference-Maker Approach to a Killer RevTech Stack

    Managing a RevTech stack can feel a lot like dressing a toddler, or keeping an octopus in a string bag - learn the difference-maker approach from these account-based legends

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  • Auth0 Strategically Masters Sales Adoption and Empowers Sales with 6sense

    Auth0 Strategically Masters Sales Adoption and Empowers Sales with 6sense

    With 6sense’s predictive insights, Auth0 is executing an end-to-end ABM program around their target account list and sourcing net-new opportunities for sales.

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  • With ABM, the Key to Buyer Engagement is the Right Content with Randy Frisch, CMO of Uberflip

    With ABM, the Key to Buyer Engagement is the Right Content with Randy Frisch, CMO of Uberflip

    Targeting in-market B2B accounts with relevant, personalized content at scale is possible with the right AI-powered tech stack.

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  • MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

    MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

    Learn how MindTickle refined their account-based approach, and why they’re now seeing a 6x increase in conversion rates when working 6sense qualified accounts.

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  • Hot off the Press: Empowered CMO Network 2021 Report

    Hot off the Press: Empowered CMO Network 2021 Report

    The State of B2B Women CEOs 2021 is now available. Read the latest thoughts on the direction of B2B marketing and the role of CMOs from leading women advancing the profession.

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