Blog

The 6sense Blog

  • 6sense's 2020 Vision (Part One) - Redefining the Interlock Between Sales and Marketing

    6sense's 2020 Vision (Part One) - Redefining the Interlock Between Sales and Marketing

    Learn about 6sense's 2020 predictions for the account-based marketing landscape, primarily focusing on how revenue ops has evolved and the importance of Sales and Marketing alignment.

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  • Aligning Sales and Marketing with Intent Data: How Motorola Filled the Gap

    Aligning Sales and Marketing with Intent Data: How Motorola Filled the Gap

    Tony Condi, Senior Director of Integrated Marketing and Operations at Motorola Solutions spearheaded the search. “We were looking for a solution that would integrate with the other technology....

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  • Right Time, Right Info: Avoid A One-Way Ticket To Unsubscribe Island

    Right Time, Right Info: Avoid A One-Way Ticket To Unsubscribe Island

    The disconnect between how B2B buyers want to buy and marketing's over-reliance on outdated tactics prevents us from successfully engaging with prospects. Don't have your content end up in the trash.

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  • Measuring Digital Awareness Program Performance

    Measuring Digital Awareness Program Performance

    Measuring digital awareness and performance can be a nightmare. Let's talk through some metrics that may make it easier.

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  • Embrace the Golden Rule - Timing is Everything

    Embrace the Golden Rule - Timing is Everything

    Your team created the perfect message for your target market but your campaign isn't performing the way it should....Why is this happening?! Timing. Engage buying groups with relevant timely content.

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  • Buying has Changed, and Prospecting is Stuck in the Past

    Buying has Changed, and Prospecting is Stuck in the Past

    While B2B buying has evolved, we are basically fumbling around in the dark, relying on the same old bag of tricks for prospecting: forms, spam, and cold calls. It's time to change your approach.

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  • Put 6sense to the Test

    Put 6sense to the Test

    See for yourself how 6sense uncovers demand for your products or solutions and matches accounts better than any other vendor.

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  • No Forms. No Spam. No Cold Calls.

    No Forms. No Spam. No Cold Calls.

    B2B buying has evolved, but marketers continue to rely on outdated tactics for prospecting: forms, spam, and cold calls. Not with 6sense.

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  • We Have a Winner - And Game Changer

    We Have a Winner - And Game Changer

    We are proud to announce that our very own Jeff Siegel, Director of Strategy at 6sense, is a 2019 B2B Game Changer Award Winner!

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  • Qlik - Taking the Guesswork out of Account Based Sales and Marketing

    Qlik - Taking the Guesswork out of Account Based Sales and Marketing

    Learn about Qlik, an end-to-end data management and analytics platform built to transform your entire business, and their journey with 6sense.

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  • Hype or Hope - Is ABM All That It’s Cracked Up To Be?

    Hype or Hope - Is ABM All That It’s Cracked Up To Be?

    Account Based Marketing is well established and here to stay. Revenue teams have embraced the account-based approach and an entirely new MarTech segment has emerged to enable ABM at scale.

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  • Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.

    Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.

    To execute a successful ABM strategy, you have to target the right accounts. But where do you find them and how do you best determine which accounts to focus your ABM efforts? Develop an IICP.

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  • Ask the Expert: Meaningful ABM Awareness Metrics with Jeff Siegel, Director of Strategy

    Ask the Expert: Meaningful ABM Awareness Metrics with Jeff Siegel, Director of Strategy

    This is part of a series of blog posts that tap into our own ABM experts to guide you through the questions you should be asking when considering account-based sales and marketing technology...

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  • Another Year in the Books with GoodSense

    Another Year in the Books with GoodSense

    6sense and San Francisco Community (SFC) School launched a partnership in the fall of 2015, known as GoodSense. Find out about the impact GoodSense has made.

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  • Pursue B2B Prospecting As If It Were A Dance

    Pursue B2B Prospecting As If It Were A Dance

    John Michael Montgomery sang it best: “Life’s a dance. You learn as you go. Sometimes you lead. Sometimes you follow.” In the world of business-to-business (B2B) marketing and selling, we probably...

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  • Start ‘Conversations’ With Your Customers Through Active Digital Listening

    Start ‘Conversations’ With Your Customers Through Active Digital Listening

    Start conversations by listening which can result in getting people to open up, avoiding misunderstandings and building trust. Learn more about how to actively listen.

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  • Predictive Analytics Give Manufacturer Nanawall the Competitive Edge

    Predictive Analytics Give Manufacturer Nanawall the Competitive Edge

    NanaWall's ABM strategy transformed with the introduction of the 6sense platform. With insights into the dark funnel and blindspots of engagement, NanaWall closes more deals faster with 6sense.

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  • Ask the Expert Series: Field/Event Marketing with Courtney Smith, Head of Field Marketing

    Ask the Expert Series: Field/Event Marketing with Courtney Smith, Head of Field Marketing

    Field marketing should be at the heart of your GTM strategy so here's a list of questions Courtney Smith, Head of Field Marketing, thinks you should be asking your ABM provider.

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  • Duo Security Sets BDRs up for Success with 6sense

    Duo Security Sets BDRs up for Success with 6sense

    The role of a BDR can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to engage them with can be an impossible task but 6sense can help.

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  • SailPoint Levels-Up Their ABM Strategy With Intent Data

    SailPoint Levels-Up Their ABM Strategy With Intent Data

    The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are...

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