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The 6sense Blog

  • Embrace the Golden Rule - Timing is Everything

    Embrace the Golden Rule - Timing is Everything

    Your team has worked hard on creating the PERFECT message to market to potential customers - it’s informative, unique, and even a little fun. But you aren’t getting the clicks and leads that you...

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  • Put 6sense to the Test

    Put 6sense to the Test

    See for yourself how 6sense uncovers demand for your products or solutions and matches accounts better than any other vendor.

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  • No Forms. No Spam. No Cold Calls.

    No Forms. No Spam. No Cold Calls.

    B2B buying has evolved, but marketers continue to rely on outdated tactics for prospecting: forms, spam, and cold calls. Not with 6sense.

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  • We Have a Winner - And Game Changer

    We Have a Winner - And Game Changer

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  • Qlik - Taking the Guesswork out of Account Based Sales and Marketing

    Qlik - Taking the Guesswork out of Account Based Sales and Marketing

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  • Hype or Hope - Is ABM All That It’s Cracked Up To Be?

    Hype or Hope - Is ABM All That It’s Cracked Up To Be?

    Account Based Marketing is well established and here to stay. Revenue teams have embraced the account-based approach and an entirely new MarTech segment has emerged to enable ABM at scale.

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  • Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.

    Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.

    To execute a successful ABM strategy, you have to target the right accounts. But where do you find those accounts, and how do you best determine which accounts to focus your ABM efforts? This...

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  • Ask the Expert: Meaningful ABM Awareness Metrics with Jeff Siegel, Director of Strategy

    Ask the Expert: Meaningful ABM Awareness Metrics with Jeff Siegel, Director of Strategy

    This is part of a series of blog posts that tap into our own ABM experts to guide you through the questions you should be asking when considering account-based sales and marketing technology...

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  • Another year in the books with GoodSense

    Another year in the books with GoodSense

    What is GoodSense? 6sense and San Francisco Community (SFC) School launched a partnership in the fall of 2015, known as GoodSense. The SF Community School is located in the Excelsior District, and...

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  • Pursue B2B Prospecting As If It Were A Dance

    Pursue B2B Prospecting As If It Were A Dance

    John Michael Montgomery sang it best: “Life’s a dance. You learn as you go. Sometimes you lead. Sometimes you follow.” In the world of business-to-business (B2B) marketing and selling, we probably...

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  • Start ‘Conversations’ With Your Customers Through Active Digital Listening

    Start ‘Conversations’ With Your Customers Through Active Digital Listening

    Listening is purposeful and requires motivation and effort. In the best cases, listening is active and concentrated, as an effort to understand information and meaning being shared. However,...

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  • Ask the Expert Series: Field/Event Marketing with Courtney Smith, Head of Field Marketing

    Ask the Expert Series: Field/Event Marketing with Courtney Smith, Head of Field Marketing

    This is one in a series of blog posts that will tap into our own ABM experts to guide you through the questions you should be asking when considering ABM technology. Field Marketing is commonly...

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  • Duo Security Sets BDRs up for Success with 6sense

    Duo Security Sets BDRs up for Success with 6sense

    The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can...

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  • SailPoint Levels-Up Their ABM Strategy With Intent Data

    SailPoint Levels-Up Their ABM Strategy With Intent Data

    The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are...

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  • Ask the Expert Series: Account Selection with Jeff Siegel, Director of Strategy

    Ask the Expert Series: Account Selection with Jeff Siegel, Director of Strategy

    This is one in a series of blog posts that will tap into our own ABM experts to guide you through the questions you should be asking when considering ABM technology. In the world of ABM platforms,...

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  • What’s Trending in B2B Account Based Marketing

    What’s Trending in B2B Account Based Marketing

    This spring was packed with big events in B2B sales and marketing, from TOPO Summit to Gartner Marketing Symposium, to SiriusDecisions Summit. There were a lot of valuable insights shared between...

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  • Revenue Operations: Why It’s Necessary to Win in B2B

    Revenue Operations: Why It’s Necessary to Win in B2B

    Revenue Operations is the next frontier of the competitive advantage in B2B. And this year’s SiriusDecision Summit is focused on how “revenue engine alignment has made a revenue operations...

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  • Aprimo Makes a Comeback with a Focused ABM Strategy

    Aprimo Makes a Comeback with a Focused ABM Strategy

    Figuring out your ABM strategy, getting your team on board, and implementing your martech stack can be a daunting process. So at 6sense, we really strive to understand our customer’s pain, their...

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  • How Today’s B2B Buyer's Journey Affects Your ABM Strategy

    How Today’s B2B Buyer's Journey Affects Your ABM Strategy

    With the Marketing Symposium/Xpo next week, let’s look at what Gartner is saying about the evolution of B2B, where it stands today and how it is impacting sales and marketers.

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  • Ask the Expert Series: Data Collection, Privacy, and Security with Viral Bajaria, CTO & Co-Founder

    Ask the Expert Series: Data Collection, Privacy, and Security with Viral Bajaria, CTO & Co-Founder

    This is one in a series of blog posts that will tap into our own ABM experts to guide you through the questions you should be asking when considering ABM technology. Data collection, privacy, and...

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