The 6sense Blog

Short content, big insights

  • SYKES Improves Conversion Rates, Closed Wons, and Upsell Opportunities with 6sense

    SYKES Improves Conversion Rates, Closed Wons, and Upsell Opportunities with 6sense

    Learn how SYKES leverages 6sense insights and data on account behavior and buying stage to share it in an easily digestible view to their sales teams.

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  • B2B Marketing Experts Spill Their Secrets to Marketing-Sales Alignment

    B2B Marketing Experts Spill Their Secrets to Marketing-Sales Alignment

    We all know alignment is essential for a well-oiled revenue team. Sales needs to trust and understand marketing in order to have the best chance to win. Find out secrets these B2B marketing experts.

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  • How Kazoo Uses the Combined Power of 6sense and Bombora to Fuel Growth

    How Kazoo Uses the Combined Power of 6sense and Bombora to Fuel Growth

    Learn how Kazoo uses intent data to understand buying stages and areas of interest — and to make sure they were focusing their efforts on the best accounts.

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  • Auth0 Strategically Masters Sales Adoption and Empowers Sales with 6sense

    Auth0 Strategically Masters Sales Adoption and Empowers Sales with 6sense

    With 6sense’s predictive insights, Auth0 is executing an end-to-end ABM program around their target account list and sourcing net-new opportunities for sales.

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  • With ABM, the Key to Buyer Engagement is the Right Content with Randy Frisch, CMO of Uberflip

    With ABM, the Key to Buyer Engagement is the Right Content with Randy Frisch, CMO of Uberflip

    Targeting in-market B2B accounts with relevant, personalized content at scale is possible with the right AI-powered tech stack.

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  • MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

    MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

    Learn how MindTickle refined their account-based approach, and why they’re now seeing a 6x increase in conversion rates when working 6sense qualified accounts.

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  • Hot off the Press: Empowered CMO Network 2021 Report

    Hot off the Press: Empowered CMO Network 2021 Report

    The State of B2B Women CEOs 2021 is now available. Read the latest thoughts on the direction of B2B marketing and the role of CMOs from leading women advancing the profession.

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  • Sales Enablement in Account-Based B2B - Q&A with Sean Goldie, VP of Revenue Enablement & Strategy

    Sales Enablement in Account-Based B2B - Q&A with Sean Goldie, VP of Revenue Enablement & Strategy

    Sales enablement has become a critical function for B2B organizations. Sean Goldie, VP of Revenue Enablement & Strategy, explains how 6sense takes a unique approach to enablement.

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  • Hacking the Secrets of Account-Based Marketing, as seen on Acquia

    Hacking the Secrets of Account-Based Marketing, as seen on Acquia

    Acquia participated in the Reimagine Account-Based Experience (ABX) Hackathon by 6Sense. Here's what we learned about optimizing ABM strategy.

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  • In-Person Events Are Starting Back Up. Now’s Our Chance to Make Them Better, as seen on NASDAQ

    In-Person Events Are Starting Back Up. Now’s Our Chance to Make Them Better, as seen on NASDAQ

    After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. The question is - how do we make them better and stand out.

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  • Onesource Virtual Takes Control of the Customer Journey and Powers Their Team with Insights

    Onesource Virtual Takes Control of the Customer Journey and Powers Their Team with Insights

    OSV was focused on finding a platform that would enable them to be highly strategic with campaign strategies and providing a seamless customer experience.

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  • 6sense Raises $125 Million in Series D Funding, Increases Valuation to $2.1 Billion

    6sense Raises $125 Million in Series D Funding, Increases Valuation to $2.1 Billion

    6sense, the leading account engagement platform, today announced it has raised $125 million in Series D funding at a $2.1 billion valuation.

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  • Welcome to the RevTech Revolution

    Welcome to the RevTech Revolution

    Jason Zintak, Chief Executive Officer at 6sense shares his bold vision for the future of revenue technology.

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  • 3 Challenges For Marketers When Moving from Lead-Based to Account-Based

    3 Challenges For Marketers When Moving from Lead-Based to Account-Based

    Over half of marketing teams are still trying to figure out how to move to a fully account-based approach. This transition away from a lead-based marketing strategy can be scary, but well worth it.

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  • How Sumo Logic Amps Up Enterprise Sales with 6sense Insights

    How Sumo Logic Amps Up Enterprise Sales with 6sense Insights

    Learn how Sumo Logic uses 6sense's one-platform-does-it-all approach and actionable insights to amp up their enterprise sales team.

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  • What We've Learned From Pioneering Account-Based Predictive Models

    What We've Learned From Pioneering Account-Based Predictive Models

    Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.

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  •  ABM Strategy Falling Short? Blame Your Data.

    ABM Strategy Falling Short? Blame Your Data.

    When marketing decisions are made based more on guesswork than real data, your account-based marketing strategy is destined to fall short.

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  • How HighRadius Aligns their Revenue Team on an Account-Based Strategy with 6sense

    How HighRadius Aligns their Revenue Team on an Account-Based Strategy with 6sense

    Learn how HighRadius shifted their mindset, processes, and tech stack to align their revenue team on an ABX strategy.

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  • The Pitfalls of Multi-Touch Attribution

    The Pitfalls of Multi-Touch Attribution

    Learn more about multi-touch attribution and why 6sense takes a different approach to reporting on marketing campaigns and activities.

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  • When Wine Meets Marketing: A Formula For Telling Your Product’s Story, as seen on Forbes

    When Wine Meets Marketing: A Formula For Telling Your Product’s Story, as seen on Forbes

    Winemakers are masters of their stories, and it serves as great inspiration for marketers to become the same.

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