The 6sense Blog

Blogs, blogs and more blogs.

  • MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

    MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

    Learn how MindTickle refined their account-based approach, and why they’re now seeing a 6x increase in conversion rates when working 6sense qualified accounts.

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  • Sales Enablement in Account-Based B2B - Q&A with Sean Goldie, VP of Revenue Enablement & Strategy

    Sales Enablement in Account-Based B2B - Q&A with Sean Goldie, VP of Revenue Enablement & Strategy

    Sales enablement has become a critical function for B2B organizations. Sean Goldie, VP of Revenue Enablement & Strategy, explains how 6sense takes a unique approach to enablement.

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  • Onesource Virtual Takes Control of the Customer Journey and Powers Their Team with Insights

    Onesource Virtual Takes Control of the Customer Journey and Powers Their Team with Insights

    OSV was focused on finding a platform that would enable them to be highly strategic with campaign strategies and providing a seamless customer experience.

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  • 6sense Raises $125 Million in Series D Funding, Increases Valuation to $2.1 Billion

    6sense Raises $125 Million in Series D Funding, Increases Valuation to $2.1 Billion

    6sense, the leading account engagement platform, today announced it has raised $125 million in Series D funding at a $2.1 billion valuation.

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  • Welcome to the RevTech Revolution

    Welcome to the RevTech Revolution

    Jason Zintak, Chief Executive Officer at 6sense shares his bold vision for the future of revenue technology.

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  • 3 Challenges For Marketers When Moving from Lead-Based to Account-Based

    3 Challenges For Marketers When Moving from Lead-Based to Account-Based

    Over half of marketing teams are still trying to figure out how to move to a fully account-based approach. This transition away from a lead-based marketing strategy can be scary, but well worth it.

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  • How Sumo Logic Amps Up Enterprise Sales with 6sense Insights

    How Sumo Logic Amps Up Enterprise Sales with 6sense Insights

    Learn how Sumo Logic uses 6sense's one-platform-does-it-all approach and actionable insights to amp up their enterprise sales team.

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  • The Rise of AB”X” and the RevTech Revolution: Why We’re Backing 6sense - Sapphire Ventures

    The Rise of AB”X” and the RevTech Revolution: Why We’re Backing 6sense - Sapphire Ventures

    Saphire is excited to partner with 6sense, a visionary company that’s driving the RevTech category by shifting the narrative away from ABM to Account-Based Everything (ABX).

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  •  ABM Strategy Falling Short? Blame Your Data.

    ABM Strategy Falling Short? Blame Your Data.

    When marketing decisions are made based more on guesswork than real data, your account-based marketing strategy is destined to fall short.

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  • How HighRadius Aligns their Revenue Team on an Account-Based Strategy with 6sense

    How HighRadius Aligns their Revenue Team on an Account-Based Strategy with 6sense

    Learn how HighRadius shifted their mindset, processes, and tech stack to align their revenue team on an ABX strategy.

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  • The Pitfalls of Multi-Touch Attribution

    The Pitfalls of Multi-Touch Attribution

    Learn more about multi-touch attribution and why 6sense takes a different approach to reporting on marketing campaigns and activities.

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  • When Wine Meets Marketing: A Formula For Telling Your Product’s Story, as seen on Forbes

    When Wine Meets Marketing: A Formula For Telling Your Product’s Story, as seen on Forbes

    Winemakers are masters of their stories, and it serves as great inspiration for marketers to become the same.

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  • Why You Should Pair Sales Engagement With Your Account-Based Marketing

    Why You Should Pair Sales Engagement With Your Account-Based Marketing

    When it comes to aligning teams, an account-based strategy is the right place to start. Find out why.

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  • Philanthropy is a Team Sport at 6sense

    Philanthropy is a Team Sport at 6sense

    Hear the story of 6sense's Goodsense program and how, throughout COVID, employees advocated for donations and the reallocation of company funds towards supporting various local and national charities.

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  • What We've Learned From Pioneering Account-Based Predictive Models

    What We've Learned From Pioneering Account-Based Predictive Models

    Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.

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  • BDR Wisdom From Sr. Director of Sales Dev Ernest Owusu

    BDR Wisdom From Sr. Director of Sales Dev Ernest Owusu

    We’re highlighting “the best of Ernest Owusu” with some key pieces of content containing his valuable takeaways and tips for everyone in the BDR space.

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  • 5 Outbound Plays From 6sense BDRs That Earned Time with Execs

    5 Outbound Plays From 6sense BDRs That Earned Time with Execs

    A BDR’s job requires more insights and personalization than ever, so we thought we’d share some actionable tips from our own team. Here are the top 5 most impactful outbound tactics our BFD BDRs used.

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  • Ways to Appreciate Your XDRs Remotely

    Ways to Appreciate Your XDRs Remotely

    The sales development job is one of the hardest in SaaS. It can be tedious and chock-full of rejections. It's time to show your XDRs some appreciation.

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  • Why Sales Should Ditch MQLs for Intent Data, as seen on Drift

    Why Sales Should Ditch MQLs for Intent Data, as seen on Drift

    Our customers’ expectations are always evolving, which means the way we engage with them as salespeople must evolve, too.

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  • Implications Of Covid-19 On Marketing's Future, And What To Do Now, as seen on Forbes

    Implications Of Covid-19 On Marketing's Future, And What To Do Now, as seen on Forbes

    The pandemic led to big changes as well as many opportunities worth investigating for marketers. Find out what Latane Conant, CMO of 6sense, recommends we do about it.

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