The 6sense Blog

Blogs, blogs and more blogs.

  • When Wine Meets Marketing: A Formula For Telling Your Product’s Story, as seen on Forbes

    When Wine Meets Marketing: A Formula For Telling Your Product’s Story, as seen on Forbes

    Winemakers are masters of their stories, and it serves as great inspiration for marketers to become the same.

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  • Philanthropy is a Team Sport at 6sense

    Philanthropy is a Team Sport at 6sense

    Hear the story of 6sense's Goodsense program and how, throughout COVID, employees advocated for donations and the reallocation of company funds towards supporting various local and national charities.

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  • What We've Learned From Pioneering Account-Based Predictive Models

    What We've Learned From Pioneering Account-Based Predictive Models

    Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.

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  • BDR Wisdom From Sr. Director of Sales Dev Ernest Owusu

    BDR Wisdom From Sr. Director of Sales Dev Ernest Owusu

    We’re highlighting “the best of Ernest Owusu” with some key pieces of content containing his valuable takeaways and tips for everyone in the BDR space.

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  • 5 Outbound Plays From 6sense BDRs That Earned Time with Execs

    5 Outbound Plays From 6sense BDRs That Earned Time with Execs

    A BDR’s job requires more insights and personalization than ever, so we thought we’d share some actionable tips from our own team. Here are the top 5 most impactful outbound tactics our BFD BDRs used.

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  • Ways to Appreciate Your XDRs Remotely

    Ways to Appreciate Your XDRs Remotely

    The sales development job is one of the hardest in SaaS. It can be tedious and chock-full of rejections. It's time to show your XDRs some appreciation.

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  • Why Sales Should Ditch MQLs for Intent Data, as seen on Drift

    Why Sales Should Ditch MQLs for Intent Data, as seen on Drift

    Our customers’ expectations are always evolving, which means the way we engage with them as salespeople must evolve, too.

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  • Implications Of Covid-19 On Marketing's Future, And What To Do Now, as seen on Forbes

    Implications Of Covid-19 On Marketing's Future, And What To Do Now, as seen on Forbes

    The pandemic led to big changes as well as many opportunities worth investigating for marketers. Find out what Latane Conant, CMO of 6sense, recommends we do about it.

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  • 3 Trends Sellers Should Know About in 2021, as seen on Drift

    3 Trends Sellers Should Know About in 2021, as seen on Drift

    Here are three trends that will shape the future of selling, more importantly, how sales leaders can get ahead on closing deals and winning over buyers in 2021.

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  • Your 10 Favorite Pieces of Content From 6sense in 2020

    Your 10 Favorite Pieces of Content From 6sense in 2020

    See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.

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  • Breakthrough 2020: Breaking Down 6sense's Biggest Event of the Year

    Breakthrough 2020: Breaking Down 6sense's Biggest Event of the Year

    Breakthrough 2020 was a huge success… and we want to catch you up on all the takeaways, surprises, and secret weapons.

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  • How 2020 Became an Opportunity Accelerator for Account Engagement Platform, as seen on AdAge

    How 2020 Became an Opportunity Accelerator for Account Engagement Platform, as seen on AdAge

    In this virtual, #WFH year, 6sense CMO Latané Conant & her team reimagined how to market to marketers in meaningful, growth-boosting ways. Read all about it here.

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  • The CFO As The Financial 'True North' Of An Organization

    The CFO As The Financial 'True North' Of An Organization

    Rob Goldenberg discusses how CFOs can think to be strategic about the technologies they choose to implement to mitigate pandemic-related volatility and future-proof for a post-pandemic market.

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  • Engaging Your Prospects Isn’t Rocket Science, It Just Takes Consistency in These 3 Areas, as seen on Sales Hacker

    Engaging Your Prospects Isn’t Rocket Science, It Just Takes Consistency in These 3 Areas, as seen on Sales Hacker

    6sense Sr. Director of Business Development, Ernest Owusu, shares how his team consistently beats the industry average by generating $787k in pipeline per BDR every month… all without cold calls.

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  • Predictive Marketing Is Easier Than It Looks and More Important Than You Know

    Predictive Marketing Is Easier Than It Looks and More Important Than You Know

    Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.

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  • A Breakdown of TOPO’s 2021 Predictions for Revenue Teams

    A Breakdown of TOPO’s 2021 Predictions for Revenue Teams

    We looked to TOPO for 2021 predictions to help revenue teams navigate planning for the year ahead. Here’s what we found.

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  • Why You Should Switch Your Call Blitzes to Video, as seen on Crunchbase

    Why You Should Switch Your Call Blitzes to Video, as seen on Crunchbase

    While call blitzes can be effective due to the sheer volume of outreach, it’s important to remember that there are other more effective tactics that can be deployed to generate quick pipeline

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  • Make Your CRM Smarter With Rich Account Insights (and Close More Deals)

    Make Your CRM Smarter With Rich Account Insights (and Close More Deals)

    Sales reps, your CRM could be lacking important account insights. See what you’re missing with Sales Intelligence.

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  • Four Factors In Designing Your Martech Stack Remodel, as seen on Forbes

    Four Factors In Designing Your Martech Stack Remodel, as seen on Forbes

    Great buyer experiences depend on the best insights, and whatever solutions you’re deploying should help you accomplish that. As you investigate a stack remodel, here’s where to start.

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  • What Intent Data Can Tell Your Sales Team That MQLs Can't

    What Intent Data Can Tell Your Sales Team That MQLs Can't

    MQLs tend to be more convenient than accurate because they rely on outdated ways of getting data. How can intent data help your sales team?

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