The 6sense Blog

Blogs, blogs and more blogs.

  • Check Your Account Identification Bandwidth While Working From Home, as seen on Martech Series

    Check Your Account Identification Bandwidth While Working From Home, as seen on Martech Series

    Account identification is the bandwidth of your ABM program. Good account identification creates a seamless experience for our team and prospects.

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  • Ingeniux Leads with Value and Ramps Sales Engagement with 6sense

    Ingeniux Leads with Value and Ramps Sales Engagement with 6sense

    Learn how Ingeniux had the confidence to shift from a marketing qualified lead model to a marketing qualified account model with insights from 6sense.

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  • How to Ace the AI-Based Buyer Journey

    How to Ace the AI-Based Buyer Journey

    You can’t keep up with thousands of unique buyer journeys… can you? Learn to scale account engagement and growth with the AI-based buyer journey.

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  • Sage Transforms Their Go-to-Market Strategy with 6sense

    Sage Transforms Their Go-to-Market Strategy with 6sense

    Sage transformed their account-based approach and aligned the entire business around a single go-to-market strategy, powered by 6sense.

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  • Introducing B2B Difference Makers: Are you one?

    Introducing B2B Difference Makers: Are you one?

    An inside look into what it means to be a revenue-driving, campaign-transforming, difference-making B2B marketer today.

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  • 14 Guidelines for Adapting to the Abruptly Changing Marketing Industry, as seen on AdAge

    14 Guidelines for Adapting to the Abruptly Changing Marketing Industry, as seen on AdAge

    Even marketing and advertising have to adjust to the new normal. Find out how from these AdAge experts.

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  • Is Your Tech Stack Too Costly, Complex, or Bloated?

    Is Your Tech Stack Too Costly, Complex, or Bloated?

    Most marketing and sales tech stacks are expensive, complicated, or downright bloated. Understand the benefits of consolidating and how.

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  • 3 Ways to Build Stronger AE and SDR Alignment, as seen on Drift

    3 Ways to Build Stronger AE and SDR Alignment, as seen on Drift

    To ensure a strong AE and SDR relationship and handoff, follow these three tips from 6sense’s Ernest Owusu.

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  • How to Use 6sense with Google Ads

    How to Use 6sense with Google Ads

    With 6sense and Google Ads, you can deliver a relevant, personalized, and effective account-based digital marketing strategy.

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  • 6sense Match Rates, Explained: Capturing Intent and Identifying Accounts

    6sense Match Rates, Explained: Capturing Intent and Identifying Accounts

    Match rates matter in capturing intent and account identification. Learn how 6sense has delivered despite the pandemic.

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  • Great B2B Experiences Don’t Include Gated Content

    Great B2B Experiences Don’t Include Gated Content

    The debate rages on in content marketing circles about whether to gate content. Learn why 6sense is firmly on the side of no forms.

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  • Field Marketers: You’re Masters Of Account Engagement, Now More Than Ever, as seen on Forbes

    Field Marketers: You’re Masters Of Account Engagement, Now More Than Ever, as seen on Forbes

    Recently, I was asked what I had planned for marketing in 2021. Immediately, I knew what I didn’t want to do: the 14 hours of webinars every day that have become so normal during this strange time.

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  • 11 Vital Things To Remember When Repurposing Evergreen Content, as seen on Forbes

    11 Vital Things To Remember When Repurposing Evergreen Content, as seen on Forbes

    Evergreen content should be regularly updated to reflect the latest developments surrounding that topic in order to garner clicks throughout its life. Here's what to keep in mind when repurposing.

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  • This Summer, Sales Goes Back to Basics, as seen on Drift

    This Summer, Sales Goes Back to Basics, as seen on Drift

    Sales teams need to reassess how they’re doing business and prepare for major adjustments for this summer – and the rest of 2020, which will require a return to the basics.

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  • 6sense and Outreach: The New Partnership Sales Teams Need Now

    6sense and Outreach: The New Partnership Sales Teams Need Now

    The partnership between 6sense and Outreach helps sales reps and marketers personalize every step of the buyer journey.

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  • 6 Ways to Boost Sales Productivity Without Losing Your Mind

    6 Ways to Boost Sales Productivity Without Losing Your Mind

    The buying experience has changed. Can you keep up? Here are six ways to increase sales productivity in today’s environment.

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  • Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge

    Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge

    We use lots of prospect data and insights in campaigns, but sometimes, things don’t work out exactly right — and I’m OK with that, as long as we can go back, review and improve.

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  • What is the Anonymous Buyer Journey Trying to Tell You?

    What is the Anonymous Buyer Journey Trying to Tell You?

    You can’t know what you don’t know about the buyer journey… or can you? Learn to light up your Dark Funnel.

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  • Chief Market Officers: Own Your Role And Win, as seen on Forbes

    Chief Market Officers: Own Your Role And Win, as seen on Forbes

    Woman-in-the-mirror moments are uncomfortable. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO.

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  • Phenom Sees Phenomenal Results Across the Revenue Team with 6sense

    Phenom Sees Phenomenal Results Across the Revenue Team with 6sense

    With 6sense, Phenom has aligned their go-to-market efforts and is now creating highly-personalized, relevant buyer experiences at scale.

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