Blog

The 6sense Blog

  • What Coronavirus Can Teach Companies about Enabling Remote Work, as seen on Verndale

    What Coronavirus Can Teach Companies about Enabling Remote Work, as seen on Verndale

    Like much of the rest of the world, Verndale's leadership team met to discuss preparation and mitigation of the swiftly moving Coronavirus situation and here's what we found

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  • Struggling to Thrive as a Large Team Working Remotely? This Exec Has the Field Guide You Need, as seen on FirstRound

    Struggling to Thrive as a Large Team Working Remotely? This Exec Has the Field Guide You Need, as seen on FirstRound

    Can they thrive while telecommuting indefinitely? NerdWallet VP of Content Maggie Leung says they can — if they adapt, learn and iterate.

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  • That Discomfort You’re Feeling Is Grief, as seen on Harvard Business Review

    That Discomfort You’re Feeling Is Grief, as seen on Harvard Business Review

    HBR talked about how we were feeling during this time and one colleague mentioned that what she felt was grief. Heads nodded in all the panes. Find out why

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  • Intent, Identification, and the Shift to Working from Home, Q&A with Viral Bajaria, CTO of 6sense

    Intent, Identification, and the Shift to Working from Home, Q&A with Viral Bajaria, CTO of 6sense

    The transition to working from home has impacted many people, and a few have asked whether it has also had an impact on 6sense’s ability to capture intent data and identify accounts - find out here!

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  • Pragmatic Positivity: Leading a Marketing Team During Uncertain Times

    Pragmatic Positivity: Leading a Marketing Team During Uncertain Times

    Over the last couple of weeks, I've gotten several LinkedIn messages, Slacks, emails, and calls asking what my team's plan is, given the current crisis. Here's a few tips on leading a team.

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  • Field Events are Cancelled, so what is Your Field Marketing Team Doing Now?

    Field Events are Cancelled, so what is Your Field Marketing Team Doing Now?

    In a normal year, your field marketing team would be buried right about now. As the weather warms, conference season heats up. But all of the events have been canceled so what's next?

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  • Curves & Straightaways: Six Real-Time Challenges I Heard from B2B CMOs This Week

    Curves & Straightaways: Six Real-Time Challenges I Heard from B2B CMOs This Week

    Between numerous 1:1 calls, two virtual CMO breakfasts and our new Friday morning CMO Coffee Talk series with 6sense, I heard countless B2B marketing leaders share and work through. Here's the summary

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  • Five Audiences and Nine Opportunities: What B2B CMOs Worked Through This Past Week

    Five Audiences and Nine Opportunities: What B2B CMOs Worked Through This Past Week

    More than 100 B2B marketing leaders joined us for coffee (virtually of course) this past Friday to discuss a wide variety of topics, themes and priorities. Learn the key takeaways and opportunities.

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  • ABM & The New Marketing Landscape: Q&A with 6sense’s CMO, as seen on Insight Partners

    ABM & The New Marketing Landscape: Q&A with 6sense’s CMO, as seen on Insight Partners

    Learn how 6sense handles the marketing landscape from a technical perspective, as well as speak to ABM best practices and how the 6sense team is making ABM work for them in this new world.

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  • The New Marketing Landscape, as seen on Insight Partners

    The New Marketing Landscape, as seen on Insight Partners

    COVID-19 has caused dramatic and far-reaching changes to people’s lives in every part of the world so let's talk about what it means for the new marketing landscape.

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  • 10 Best Content Practices to Boost Your Website Traffic, as seen on AdAge

    10 Best Content Practices to Boost Your Website Traffic, as seen on AdAge

    At its heart, marketing is all about getting potential buyers to your product and converting them into paying customers. Learn 10 tricks on how to boost your website traffic using content!

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  • What Matters With Intent Data

    What Matters With Intent Data

    What matters with intent data?! Well, gathering it can give revenue teams the advantages they need to successfully guide prospects in the buying journey.

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  • 9 Proven Strategies to Make Operations More Efficient While Understaffed, as seen on AdAge

    9 Proven Strategies to Make Operations More Efficient While Understaffed, as seen on AdAge

    In an adequately staffed agency, getting everyone working together on creative problems is straightforward. What happens if you're understaffed? Here's some proven strategies to streamline operations.

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  • Striking Gold: Setting Your Sales Team Up for Success, as seen on Marketing Magnified

    Striking Gold: Setting Your Sales Team Up for Success, as seen on Marketing Magnified

    Many revenue teams overlook the potential of a dynamic ideal customer profile because it requires Big Data and AI. It's time to strike gold on data and set your team up for success.

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  • 8 Key B2B Marketing Steps to Take That May Differ from B2C, as seen on AdAge

    8 Key B2B Marketing Steps to Take That May Differ from B2C, as seen on AdAge

    Business-to-business (B2B) marketing focuses on directly aiming product advertising to other companies. It's a significantly different process than business-to-consumer (B2C) marketing, find out how!

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  • 4 Signs That Will Instantly Identify Someone with Remarkable Leadership Skills, as seen on Inc.

    4 Signs That Will Instantly Identify Someone with Remarkable Leadership Skills, as seen on Inc.

    Latane Conant, CMO of 6sense, sees the tie between a company delivering great customer experiences and having great employee experiences. Learn four signs of a great leader from Latane!

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  • B2B Leads: In-Market Is the New Inbound, Here's Why, as seen on MarketingProfs

    B2B Leads: In-Market Is the New Inbound, Here's Why, as seen on MarketingProfs

    From the beginning of our marketing careers, we've had it drummed into our heads that inbound leads are the Holy Grail of our efforts. That's just not the case anymore.

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  • 11 Things to Avoid If You Want to Maintain Consistent Branding, as seen on AdAge

    11 Things to Avoid If You Want to Maintain Consistent Branding, as seen on AdAge

    Most consumers don't stick to one marketing channel, which is why it's so important to keep your branding consistent across numerous channels. Find out 11 things to avoid when positioning your brand.

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  • The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale

    The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale

    Measuring the full buying process, and especially measuring marketing’s influence on it, has been a pain point for CMOs for a long time. Attribution is no longer cutting it. Intent is the new pioneer.

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  • Five Reasons to Hug a BDR

    Five Reasons to Hug a BDR

    Being a BDR is hard! Here are the top five reasons why you should give a BDR a hug this week, and every week!

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