In this episode of TalkingSense we sit down with Tom Pisello, Chief Evangelist at Mediafly, to talk about evolved selling - shifting from ‘pitch’ to ‘purpose’ - and the ROI behind it. “Most sellers know at the end of the day they aren’t there to sell a product. That they really want to help the customer out. But they are comfortable.”
Listen in as Tom guides us through evolved selling and what it takes to make the shift, including:
- Transcending traditional tools
- Creating an environment of collaboration
- How data and insights create a framework for evolved selling
- How to transition to a diagnostic approach
- The economics of decision making and the cost of doing nothing
Tom also gives us a peek inside his new book, Evolved Selling, which looks at the challenges sellers are facing with the new buyer and the selling and marketing environment around it. It is time to take a different approach, one that is guided and fine-tuned with AI and orchestration. And of course, achieves ROI!