In sales-personalized emails, you're getting 30% and 45% open rates. It makes a difference to be personalized. What I've learned through our customers is the combination of marketing and sales coming together to create what those core messages are, but still allow your top performers or a person to kind of own the cadence.
- Sydney Sloan, CMO of Salesloft
47:38On this episode of TalkingSense, Latané Conant, Chief Market Officer at 6sense, sits down with Kerry Cunningham, SVP at Forrester, to talk marketing measurement: specifically in an account-based world
35:58This week, Latane Conant, CMO of 6sense, sits down with Shari Johnston, Partner at Winning by Design, to discuss account-based automation.
29:01On this episode of talkingsense, Latane sits down with Chief Growth Officer of Integrate, Scott Vaughan, to talk about orchestration.
25:11The days of grabbing coffee with prospects are over (at least for a while), meaning social media has leveled-up as a critical channel for sellers. Dan Swift shares tips for leveraging your social netw
20:13Latane Conant, Chief Market Officer of 6sense, sits down with Erik Matlick, Founder & CEO of Bombora to talk about intent data, the mission-critical piece that's leveling up Sales and Marketing effort
22:31Latane Conant, CMO of 6sense, sits down with Randy Frisch, Co-founder and CMO of Uberflip, to talk about leveraging content experiences to engage with buyers.
29:57We sat down with Ashley Stepien, VP of Marketing at Webflow to talk some sense about revenue marketing, sales cycles, the 360 customer experience, and attribution.
25:23We sat down with Chris Walker, CEO of RefineLabs, to talk about B2B marketing strategies and what channels are big wastes of money. Out with the tradeshows - find out why!
26:26Are Marketers turning into Russian Hackers? Kyle Christensen, VP of Marketing at Zuora, thinks so! We sat down with Kyle to talk about B2BMarketing, take a listen!
19:32"There's an incredible amount of value in sales development. In fact, I think it is one of the most valuable parts of the business" - Shaunt Voskanian
38:50Let's talk some sense about ABM technology with our newest investor, Insight Partner's Gary Survis!
29:03Sam Jacobs, Founder of Revenue Collective, sits down with us to discuss the founding of his business, which aims to support marketers throughout their careers.
23:57Lynne Capozzi, CMO of Acquia, sits down with us to talk about the transformation of the CMO role and what it means to be a CMO today.
22:24Josh Allen, CRO of Drift, discusses the benefits of utilizing Drift and conversational marketing to engage leads more quickly and dynamically. Stop relying on forms and start engaging with real people
35:13"Marketing is starting to realize just how important the sales development team is to proving that what they're doing is turning into pipeline." - Dan Gottlieb, TOPO
24:18Cornelius Willis, CMO of Clari, discusses the rise of revenue operations and how to leverage data and insights to be a leader in your industry.
55:32Matt Senatore, Lead Analyst for SiruisDecisions, sits down to talk some sense with us on all things ABM. “ABM is nothing new."
25:02Adam Goyette, VP of Demand Gen at G2, chats with us about how the buyer's journey has evolved to rely more heavily on customer advocacy and reviews.
24:39Aligning your sales and marketing teams is no easy task, Tracy Eiler, CMO of InsideView, knows. In this episode, Latané Conant sits down with Tracy to talk alignment, measurement and and a lot more.
