Josh Allen, CRO of Drift, is taking traditional marketing (ahem - cold calls, form fills) and turning it on its head with the use of ChatBots. “We’re used to subpar buying experiences. We’re used to filling out a form that goes to some scoring system in a marketing automation tool or CRM and maybe somebody calls you in two days if you scored the right way. Maybe not. Personalization is a really important component of closing that gap in terms of B2B.”
So how does Drift use chatbots to close that gap? Listen in to find out:
- What takes a bot from just ok, and makes it GREAT
- How bots increase conversion rates
- Bot Fails (hint - it’s not the bot)
- CQL - why Chat Qualified Leads are the best leads you can get
- ChatBots - not just for inbound
ChatBots create a better, more personalized experience and let sales and marketing know where to start the conversation. As Josh puts it, “If you can show a great customer experience on your website, they will associate that with your brand, what you do, and how they are going to be treated throughout their customer lifetime with you.”
