From the Age of Digital to the Age of Account-Based Everything with Craig Rosenberg - Cofounder & Chief Analyst at TOPO

When TOPO was founded, there were determined to be different by ONLY focusing their research on the world’s fastest-growing B2B companies - specifically how those companies approach sales and marketing. And because everyone is interested in learning from world-class companies, TOPO’s focused approach is resonating with people, making them the go-to for the world’s best sales and marketing organizations. So when Co-Founder and Chief Analyst, Craig Rosenberg talks to us about the Big Shift in B2B, you better believe we are listening!

In this TalkingSense Episode, Craig takes us through the shift from the age of digital to the age of account-based everything and what that means for sellers and marketers today such as:

  • What sellers and marketing need to understand in this new age of account-based buying
  • Why data is critical - especially when looking at ICP and account prioritization
  • Why orchestration is the most important factor in ABM Success
  • Scale, technology, and being BOLD

As Craig puts it, “now we’re in a different era.” Listen in as we talk through what the new era looks like, how world-class companies are adjusting, and how we can transition to account-based everything.

Also available as a podcast!

Previous Video
Breaking Through the Noise with Allison Snow - Senior Analyst for Forrester
Breaking Through the Noise with Allison Snow - Senior Analyst for Forrester

Allison Snow, Sr. Analyst at Forrester, discusses what to do when customers are tired of all the “noise” an...

Next Video
Achieving ROI with Tom Pisello - Chief Evangelist at Mediafly
Achieving ROI with Tom Pisello - Chief Evangelist at Mediafly

In this episode of TalkingSense we’re talking some sense with Tom Pisello, Chief Evangelist of Mediafly, a...