When Sigstr decided to reevaluate their company vision and strategy in order to differentiate in a crowded space, they didn’t realize that a pair of shoes would become their most successful ABM tactic! Bryan Wade, CEO of Sigstr takes us through their transformation and what is contributing to their success, starting with the signature rule - “Treat people like you would want to be treated - be a part of something bigger. I love that core value.”
Let’s look at what this episode of TalkingSense covers with Bryan as he drops some serious wisdom
- Culture of Growth
- A peek at Sigstr’s marketing strategy - combining inbound with ABM
- Factoring in the Buying Team
- Rotating the ABM list and why it is critical
- Trends in B2B (hint, it follows B2C!)
With all of the hard work and time they have put into creating a strong foundation from both a culture standpoint and a strategy standpoint, it is easy to see why Sigstr is ahead of the curve when it comes to email marketing and growing a fast-paced startup. And don’t miss hearing how you can snag a pair of the coveted Sigstr shoes!