In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP). Using predictive analytics enables your revenue teams to takeaway all of the guesswork and prioritize Marketing and Sales efforts on accounts that are a strong ICP fit and have strong intent to buy.
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4:13Intent data gives your organization total visibility into activity within the Dark Funnel that you can then leverage to prioritize and personalize your outreach.
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6:33ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
4:03What're you looking for in a CDP? Starting from cratch with a stand-alone CDP is not an option, Map customer journeys, personalize communications and close more deals with 6sense's embedded B2B CDP.
