MakingSense of Personalization

In this episode of MakingSense, we're breaking down the biggest mystery to Marketers everywhere: Personalization. It's the thing that every Marketer talks about but nobody really knows how to achieve with scale.

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MakingSense of Intent Data
MakingSense of Intent Data

Intent data gives your organization total visibility into activity within the Dark Funnel that you can then...

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MakingSense of Predictive Analytics
MakingSense of Predictive Analytics

In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources -...