MakingSense of Intent Data

Fact: B2B buyers tend to remain anonymous for as long as they can.  But with intent data, you have total visibility into anonymous activity in the Dark Funnel that you can then leverage to personalize and prioritize your efforts.

 

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MakingSense of Match Rates
MakingSense of Match Rates

The only match rate that matters is account identification. In this episode, learn about all the ways accou...

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MakingSense of Personalization
MakingSense of Personalization

In this episode of MakingSense, we're breaking down the biggest mystery to Marketers everywhere: Personaliz...