MakingSense of Intent Data

Fact: B2B buyers today tend to remain anonymous for as long as they can.

They do most of their learning away from your website — through independent information and review sites, competitors’ sites, trade publications, networking sites, and other channels you don’t control. With intent data, you have greater visibility into this Dark Funnel of anonymous activity, and can leverage these insights to prioritize your efforts and personalize the buyer experience.

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MakingSense of Match Rates
MakingSense of Match Rates

The only match rate that matters is account identification. In this episode, learn about all the ways accou...

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MakingSense of Personalization
MakingSense of Personalization

In this episode of MakingSense, we're breaking down the biggest mystery to Marketers everywhere: Personaliz...