Wistia - MakingSense

Videos from 6sense's Wistia project

  • MakingSense of Intent Data4:13

    MakingSense of Intent Data

    Intent data gives your organization total visibility into activity within the Dark Funnel that you can then leverage to prioritize and personalize your outreach.

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  • MakingSense of Personalization4:37

    MakingSense of Personalization

    In this episode of MakingSense, we're breaking down the biggest mystery to Marketers everywhere: Personalization. It's the thing that every Marketer talks about but nobody really knows how to do.

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  • MakingSense of Predictive Analytics4:17

    MakingSense of Predictive Analytics

    In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP).

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  • MakingSense of Lead Generation6:07

    MakingSense of Lead Generation

    Still relying on lead-based marketing and MQLS? That's old news. In this episode of MakingSense, we'll discuss alternative tactics including account-based marketing and orchestrated account engagement

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  • MakingSense of ABM (Account-Based Marketing)6:33

    MakingSense of ABM (Account-Based Marketing)

    ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..

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  • MakingSense of CDPs (Customer Data Platforms)4:03

    MakingSense of CDPs (Customer Data Platforms)

    What're you looking for in a CDP? Starting from cratch with a stand-alone CDP is not an option, Map customer journeys, personalize communications and close more deals with 6sense's embedded B2B CDP.

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  • MakingSense of Dreamforce Week 20192:32

    MakingSense of Dreamforce Week 2019

    Dreamforce 2019. Do you know where to hide from the tech tuxedos?

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