Join Latane Conant, CMO of 6sense, and Matt Heinz, President of Heinz Marketing, for the first episode of of "First Sip Club Wrap-up!" They'll be discussing key takeaways from the East and West sessions of CMO Coffee Talk, every Friday morning.
Most Recent Videos
7:56The First Sip Club Wrap Up: Marketing, SDR/BDR & Sales Alignment
This week Latane and Matt are discussing marketing and sales alignment, specifically around enabling our business/sales development representatives (B/SDRs).
9:17The First Sip Club Wrap Up: Building & Managing Your Personal Brand
This week Latane and Matt are talking about building and managing your personal brand.
7:42The First Sip Club Wrap Up: Marketing's Role in Sales Kickoff
This week Latane and Matt talk about Marketing's role in Sales kickoff.
11:03The First Sip Club Wrap Up: Product-Led Growth Strategies
This week Latane and Matt talk about product-lead growth strategies, and ways marketing can get involved with product.
11:10The First Sip Club Wrap Up: Driving Corporate Strategy from the CMO Role
Tune in this week as Latane, Matt and Kimberly talk about driving corporate strategy from the CMO role.
10:36The First Sip Club Wrap Up: Partner & Channel Marketing Strategies
Tune in as Matt and Latane talk about Partner and Channel Marketing Strategies.
11:16The First Sip Club Wrap Up: Marketing's Role in M&As
Tune in as Matt and Latane talk about Marketing's Role in M&As.
9:05The First Sip Club Wrap Up: Customer Advocacy Programs
Tune in as Matt and Latane talk about Customer Advocacy Programs.
10:40The First Sip Club Wrap Up: CMO Compensation Negotiation Packages
Tune in as Matt and Latane talk about CMO Compensation Negotiation Packages.
8:56The First Sip Club Wrap Up: Brand Excellence
Tune in as Matt and Latane talk about Brand Excellence.
9:41The First Sip Club Wrap Up: Analyst Relations
Tune in as Matt and Latane talk about Analyst Relations.
7:53The First Sip Club Wrap Up: 2021 Planning Priorities
Tune in as Matt and Latane talk about 2021 Planning Priorities.
9:08The First Sip Club Wrap Up: Buying Journey Strategy
Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its the buying journey strategy.
7:44The First Sip Club Chat Wrap-up, The CMO | CEO Relationship
Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its the relationship between the CMO and CEO.
15:45The First Sip Club Chat Wrap-up, Marketing Team Management
Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its marketing team management (woo!)
7:16The First Sip Club Chat Wrap-up, Boardroom Nirvana
Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its boardroom nirvana.
7:40The First Sip Club Chat Wrap-up, What's on Your Dashboard?
Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its dashboards.
9:56The First Sip Club Chat Wrap-up, Team Dynamics: Building connections for greater performance (remote and beyond)
8:43The First Sip Club Chat Wrap-up, What's in your Tech Stack?
Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its ideal tech stacks.