First Sip Club Wrap-up Chats

Lat and Matt chat through the topic of that day's CMO Coffee Talk

  • The First Sip Club Wrap Up: Marketing, SDR/BDR & Sales Alignment7:56

    The First Sip Club Wrap Up: Marketing, SDR/BDR & Sales Alignment

    This week Latane and Matt are discussing marketing and sales alignment, specifically around enabling our business/sales development representatives (B/SDRs).

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  • The First Sip Club Wrap Up: Building & Managing Your Personal Brand9:17

    The First Sip Club Wrap Up: Building & Managing Your Personal Brand

    This week Latane and Matt are talking about building and managing your personal brand.

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  • The First Sip Club Wrap Up: Marketing's Role in Sales Kickoff7:42

    The First Sip Club Wrap Up: Marketing's Role in Sales Kickoff

    This week Latane and Matt talk about Marketing's role in Sales kickoff.

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  • File Swipe Friday - 12/18/207:18

    File Swipe Friday - 12/18/20

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  • The First Sip Club Wrap Up: Product-Led Growth Strategies11:03

    The First Sip Club Wrap Up: Product-Led Growth Strategies

    This week Latane and Matt talk about product-lead growth strategies, and ways marketing can get involved with product.

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  • The First Sip Club Wrap Up: Driving Corporate Strategy from the CMO Role11:10

    The First Sip Club Wrap Up: Driving Corporate Strategy from the CMO Role

    Tune in this week as Latane, Matt and Kimberly talk about driving corporate strategy from the CMO role.

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  • The First Sip Club Wrap Up: Partner & Channel Marketing Strategies10:36

    The First Sip Club Wrap Up: Partner & Channel Marketing Strategies

    Tune in as Matt and Latane talk about Partner and Channel Marketing Strategies.

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  • The First Sip Club Wrap Up: Marketing's Role in M&As11:16

    The First Sip Club Wrap Up: Marketing's Role in M&As

    Tune in as Matt and Latane talk about Marketing's Role in M&As.

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  • The First Sip Club Wrap Up: Customer Advocacy Programs9:05

    The First Sip Club Wrap Up: Customer Advocacy Programs

    Tune in as Matt and Latane talk about Customer Advocacy Programs.

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  • The First Sip Club Wrap Up: CMO Compensation Negotiation Packages10:40

    The First Sip Club Wrap Up: CMO Compensation Negotiation Packages

    Tune in as Matt and Latane talk about CMO Compensation Negotiation Packages.

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  • The First Sip Club Wrap Up: Brand Excellence8:56

    The First Sip Club Wrap Up: Brand Excellence

    Tune in as Matt and Latane talk about Brand Excellence.

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  • The First Sip Club Wrap Up: Analyst Relations9:41

    The First Sip Club Wrap Up: Analyst Relations

    Tune in as Matt and Latane talk about Analyst Relations.

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  • The First Sip Club Wrap Up: 2021 Planning Priorities7:53

    The First Sip Club Wrap Up: 2021 Planning Priorities

    Tune in as Matt and Latane talk about 2021 Planning Priorities.

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  • The First Sip Club Wrap Up: Buying Journey Strategy9:08

    The First Sip Club Wrap Up: Buying Journey Strategy

    Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its the buying journey strategy.

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  • The First Sip Club Chat Wrap-up, The CMO | CEO Relationship7:44

    The First Sip Club Chat Wrap-up, The CMO | CEO Relationship

    Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its the relationship between the CMO and CEO.

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  • The First Sip Club Chat Wrap-up, Marketing Team Management15:45

    The First Sip Club Chat Wrap-up, Marketing Team Management

    Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its marketing team management (woo!)

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  • The First Sip Club Chat Wrap-up, Boardroom Nirvana7:16

    The First Sip Club Chat Wrap-up, Boardroom Nirvana

    Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its boardroom nirvana.

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  • The First Sip Club Chat Wrap-up, What's on Your Dashboard?7:40

    The First Sip Club Chat Wrap-up, What's on Your Dashboard?

    Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its dashboards.

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  • The First Sip Club Chat Wrap-up, Team Dynamics: Building connections for greater performance (remote and beyond)9:56

    The First Sip Club Chat Wrap-up, Team Dynamics: Building connections for greater performance (remote and beyond)

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  • The First Sip Club Chat Wrap-up, What's in your Tech Stack?8:43

    The First Sip Club Chat Wrap-up, What's in your Tech Stack?

    Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its ideal tech stacks.

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