PTC Identifies Anonymous Accounts with 6sense

"6sense was able to surface white space, people who we didn't quite know where in-market or were doing research" - Saima Rashid.

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Prioritize Based on Account Intent Rather than Lead Activity -  PTC
Prioritize Based on Account Intent Rather than Lead Activity - PTC

Instead of focusing on a lead-based model, PTC has shifted to an account-based model and prioritizing accou...