Prioritize Based on Account Intent Rather than Lead Activity - PTC

Instead of focusing on a lead-based model, PTC has shifted to an account-based model and prioritizing accounts with high intent across the entire buying committee.

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PTC Identifies Anonymous Accounts with 6sense
PTC Identifies Anonymous Accounts with 6sense

"6sense was able to surface white space, people who we didn't quite know where in-market or were doing rese...

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Hyper Granular Segmentation for Display Campaigns with 6sense - PTC
Hyper Granular Segmentation for Display Campaigns with 6sense - PTC

6sense gave PTC the flexibility to segment accounts based off multiple criteria. With hyper granularity int...