MQLs are a Cancer with Ian Howells, CMO of Sage Intacct

Ditch the MQL-based Marketing state of mind! Marketing should be focused on driving awareness and opening opportunities to pass along to Sales, according to Ian Howells, CMO of Sage Intacct.

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We Now Track Multiple Funnels with Ian Howells, CMO of Sage Intacct
We Now Track Multiple Funnels with Ian Howells, CMO of Sage Intacct

6sense has changed Sage Intacct's perspective on funnels. What once was a single funnel, is now a multi-dim...

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Cost Effective Branding with Ian Howells, CMO of Sage Intacct
Cost Effective Branding with Ian Howells, CMO of Sage Intacct

Branding and advertising is a great asset for Marketing but it can get expensive quick. Find out how 6sense...