Ditch the MQL-based Marketing state of mind! Marketing should be focused on driving awareness and opening opportunities to pass along to Sales, according to Ian Howells, CMO of Sage Intacct.
6sense has changed Sage Intacct's perspective on funnels. What once was a single funnel, is now a multi-dim...
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"6sense was able to surface white space, people who we didn't quite know where in-market or were doing research" - Saima Rashid.
Instead of focusing on a lead-based model, PTC has shifted to an account-based model and prioritizing accounts with high intent across the entire buying committee.
6sense gave PTC the flexibility to segment accounts based off multiple criteria. With hyper granularity into keyword intent and buying propensity, your message gets to the right buyers.
With 6 uses cases up and running, Saima Rashid did daily monitoring to ensure things were still on the right track and made quck pivots using Agile methodologies to create quick wins.
With 6sense, PTC has leveled up their personalization efforts with the ability to serve up different visitors different imagery and content based on their industry, according to Saima Rashid.
6sense has changed Sage Intacct's perspective on funnels. What once was a single funnel, is now a multi-dimensional funnel with opportunity for churn prevention, cross-sells and upsells.
Branding and advertising is a great asset for Marketing but it can get expensive quick. Find out how 6sense helps Sage Intacct keep their advertising costs down.
Sage Intacct is loving 6sense! Every role on the revenue team has got a use case - BDR inbound, BDR outbound, AEs, Marketing, and Customer success for churn Prevention and upselling.
6sense is a strong tool for the business development team at Glassdoor. By providing them with insights to better prioritize and personalize, the sales team has leveled up their prospecting.
Glassdoor's Sales team couldn't get enough of the prioritization abilities that 6sense unlocks that they convinced the Marketing department to start using the platform too - utilizing ABM and display.
"One of the AEs who has been a strong adopter (of 6sense). 11 of her 12 meetings that she's scheduled in the first three weeks of using 6sense were BECAUSE of 6sense" - Julie Ryan, Glassdoor
"6sense outperformed both the Glassdoor scores and your competitors" - Julie Ryan
Julie Ryan had three criteria for a vendor: the ability to prioritize accounts and fit into work flow, to integrate with Salesforce and Marketo and solid ROI. 6sense checks it all off.
Learn how SocialChorus leverages 6sense Insights to drive sales efficiency and weekly strategic alignment among BDRs and SDRs.
Approaching renewals with additional insights from 6sense such as if they are in market researching competitors allowed SocialChorus to secure more deals.
6sense gives SocialChorus a very credible source of information that impacts deal strategy, engagement with the rest of the buying coalition, price impacting.
6sense's integration with Salesforce allows SocialChorus to have a comprehensive view of accounts in market with ease.
"Now we actually have delivered to us in the account the exact things that are being searched. So that to me is super valuable." - Brandon Crawford, Senior Director of Enterprise Sales - SocialChorus
The buying process is no longer lead-based, it's account-based. Engage with the entire buying team by targeting them throughout the journey with timely content
SDR's are the tip of the sales spear and in the perfect world have the ability to be targeted and personalized at scale. Take a peek at how SocialChorus is using 6sense insights to prioritize.