6sense gave PTC the flexibility to segment accounts based off multiple criteria. With hyper granularity into keyword intent and buying propensity, your message gets to the right buyers at the right time.
Instead of focusing on a lead-based model, PTC has shifted to an account-based model and prioritizing accou...
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"6sense was able to surface white space, people who we didn't quite know were in-market or were doing research" - Saima Rashid.
Instead of focusing on a lead-based model, PTC has shifted to an account-based model and prioritizing accounts with high intent across the entire buying committee.
With 6 uses cases up and running, Saima Rashid did daily monitoring to ensure things were still on the right track and made quck pivots using Agile methodologies to create quick wins.
With 6sense, PTC has leveled up their personalization efforts with the ability to serve up different visitors different imagery and content based on their industry, according to Saima Rashid.
6sense has changed Sage Intacct's perspective on funnels. What once was a single funnel, is now a multi-dimensional funnel with opportunity for churn prevention, cross-sells and upsells.
Ditch the MQL-based Marketing state of mind! Marketing should be focused on driving awareness and opening opportunities to pass along to Sales, according to Ian Howells, CMO of Sage Intacct.
Branding and advertising is a great asset for Marketing but it can get expensive quick. Find out how 6sense helps Sage Intacct keep their advertising costs down.
Sage Intacct is loving 6sense! Every role on the revenue team has got a use case - BDR inbound, BDR outbound, AEs, Marketing, and Customer success for churn Prevention and upselling.
Learn how SocialChorus leverages 6sense Insights to drive sales efficiency and weekly strategic alignment among BDRs and SDRs.