- Gaidar Magnanurov, CMO of Acronis
Most Recent Videos

Our weekly 1-on-1 meetings are driven by 6sense - SocialChorus
"So basically, the agenda for that meeting goes from me. What can I help you out with, what are the accounts we can work on strategy and it goes to what 6sense tells us we should do."

We approach renewals with a new strategy because of 6sense - SocialChorus
"I can think of two or three renewals that we have a different strategy for because we know that they are in-market when you might think you're safe in an account." - Brian Mcdowell, VP of Sales

Getting some of the power back from Procurement - SocialChorus
"It gives us a very credible source of information which absolutely has an impact on how we set deal strategy, how we engage the rest of the buying coalition, and even how we price impact."

I can see 6sense info directly in Salesforce
"When you log in to Salesforce, right within the account page, there is a widget or a segment on the page that allows you to dive right into all the detail that 6sense provides, which is very....

Prior to 6sense, I had to make guesses about what prospects wanted
"Now we actually have delivered to us in the account the exact things that are being searched. So that to me is super valuable." - Brandon Crawford, Senior Director of Enterprise Sales - SocialChorus

We can engage the entire buying team with 6sense - SocialChorus
"6sense has given us just a great insight into organizations that are on buying journeys that we wouldn't have known of." - Bryan McDowell, VP of Sales - SocialChorus

SDRs at SocialChorus prioritize leads and succeed with 6sense
SDR's are the tip of the sales spear and in the perfect world have the ability to be targeted and personalized at scale. Take a peek at how SocialChorus is using 6sense insights to prioritize accou

We can lead our prospects down the Yellow Brick Road with 6sense
"And so we can do all the infrastructure for experience, setting up the landing pages, the content, the creative, the layout so that we can then go and buy media around that in-market opportunity...

Aprimo: As a marketer, 6sense gives me a new level of confidence
"To be a user of 6sense it gives you this new level of confidence and confidence that you're making decisions that have a higher propensity to return in your favor." - Ed Breault, CMO of Apprimo

Account Based Marketing Will Never Be the Same: Aprimo
"It's no longer picking accounts that you want to go after that, you feel like are your ideal fit in your ideal customer profile. You now know exactly who is in-market and where are they on their...

Aprimo: Word got out, now everyone is logging into 6sense
"My CEO logs into 6sense all of the time now." - Ed Breault, CMO of Aprimo

Sailpoint: Website personalization with the new API
- Phil Tran, Sr Manager of Marketing Ops - Sailpoint Technologies

Sailpoint: All the extra data is in Salesforce for our sales team
- Phil Tran, Sr Manager of Marketing Ops - Sailpoint Technologies

Sailpoint: We are getting into accounts earlier
- Phil Tran, Sr Manager of Marketing Ops - Sailpoint Technologies

Aprimo: I get to have 'data-driven' conversations with the Board now
"What about those accounts that had high intent zero engagement? That was the missing opportunity for us. And that's really the value that we've seen so far with 6sense." - Ed Breault, CMO of Aprimo

Sailpoint: Tracking 3rd party campaigns
- Phil Tran, Sr Manager of Marketing Ops - Sailpoint Technologies

Aprimo has Achieved ABM at Scale
"We had some early wins with ABM but we always hit this point of not being able to scale ABM, which was a challenge." - Ed Breault, CMO of Aprimo

Sailpoint: Our salesops team brought 6sense to us
- Phil Tran, Sr Manager of Marketing Ops - Sailpoint Technologies

Sailpoint: We were wide net fishing, and it wasn't working
- Phil Tran, Sr Manager of Marketing Ops - Sailpoint Technologies

Nanawall: There are engagement blindspots that we can now see