The Power of Personalization

We all know that B2B buyers are anonymous, fragmented, and resistant, yet increasingly expect a B2C-like experience when they interact with your brand during a buying cycle. In this session, you’ll learn how to leverage account-based personalization across channels – and where to focus your efforts to get the most impact. Panelists will discuss the role of fine-tuning 6sense segments, channel effectiveness by stage of the buying cycle, and key components of the marketing tech stack to supplement the data and insights delivered by 6sense.

 

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Building Dynamic Content Experiences
Building Dynamic Content Experiences

Hillary Lupo describes how Fortinet went from launching generic programs to dynamic, personalized, multi-ch...

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Boosting BDR Productivity by Killing the Cold Call
Boosting BDR Productivity by Killing the Cold Call

Ernest Owusu discusses how 6sense’s BDR team increased pipeline production by 50% and broke through the ben...