Most Recent Videos
39:44ABM has pushed marketing and sales teams to align and focus like never before. Leverage AI and insights to make informed decisions and rethink how you engage prospects.
36:05Kate Bullis and Latane debate the most relevant and marketable super powers, explain how to position and grow your strengths based on the market and discuss using super powers to create value.
20:39Hillary Lupo describes how Fortinet went from launching generic programs to dynamic, personalized, multi-channel campaigns – and how they exceeded conversion benchmarks by 15x with 6sense.
22:13Panelists will discuss the role of fine-tuning 6sense segments, channel effectiveness by stage of the buying cycle, and key components of the marketing tech stack to supplement the data and insights.
30:17Ernest Owusu discusses how 6sense’s BDR team increased pipeline production by 50% and broke through the benchmark while also eliminating cold calls and emails.
32:06Kerry and Rob offer practical tips for marketers on adopting CFO-approved metrics — and explain how breaking away from vanity metrics can shift internal paradigms and accelerate results.
24:19Saima explains how PTC uses dashboards to help sales prioritize for inbound and outbound based on real-time data, how they track metrics, and other use cases they’ve rolled out to maximize value.
36:12Ed Breault and Uran Kabashi describe how Aprimo uses insights from 6sense for everything from reporting their TAM to the board to content development, territory planning, and boosting sales.
25:35Crystal Hadaway shares four key insights learned along the way as Domo went from starting with 6sense to executing ABM at scale.
31:00Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journey from a homegrown ABM stack to 6sense, and what sales and marketing alignment looks like.
19:39Tara Corey describes how Qlik leveraged 6sense, data, and analytics to shift mindsets across sales and marketing from loving every lead (and treating them equally) to loving leads the right way.
26:02In this session, panelists will discuss the challenges they broke through to boost adoption within their companies, how and where they started, and how aggressively they pushed for 6sense adoption.
23:26In this session, you’ll learn how to help your BDRs and reps maximize their time by delivering the insights they need to prioritize their days. Panelists will discuss how to align sales and marketing.
17:08In this session, Tom and Johan will share best practices for building a business case for success with 6sense and account-based marketing.
23:53How do you run an effective account-based field marketing campaign? Courtney Smith and Lisa Sharapata know a thing or two.
19:16In this session, Jeff Siegel will explain how to master the ABM journey while navigating constant change. Whether you’re getting started with ABM or are a seasoned veteran, this session is for you.
23:29Michael George and Jeff Siegel discuss the top trends in ABM display, explain what they mean to marketers looking to leverage display more effectively, and discuss the display metrics that matter.
38:17In this session, Latane will describe 6sense’s vision, explain how our sales and marketing teams are forging that future today, and invite you to get involved and help lead the way.