Building the ROI (Revenue Orchestration Intelligence) Engine

Tight alignment between sales and marketing is critical to the success of ABM programs. In this session, Saima Rashid will explain how PTC smashed their pipeline goals by developing an aggressive rollout plan, experimenting and failing fast, and focusing on key use cases that established trust and alignment with sales.

She’ll explain how PTC uses dashboards to help sales prioritize for inbound and outbound based on real-time data, how they track metrics, and other use cases they’ve rolled out to maximize value. You’ll also learn how PTC uses 6sense in concert with People.ai and Drift to create an end-to-end revenue, orchestration, and intelligence engine.

 



 

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