Measuring the ROI of Marketing

Demand Unit Waterfall has been the gospel for many marketing leaders and CMOs in recent years, but today everything is all about accounts. So how should modern marketing teams measure success in an account-based world, and why do they still struggle to clearly articulate and show the value they create?

In this fireside chat, Kerry Cunningham and Rob Goldenberg will offer practical tips for marketers on adopting CFO-approved metrics — and explain how breaking away from vanity metrics can shift internal paradigms and accelerate results.

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Boosting BDR Productivity by Killing the Cold Call
Boosting BDR Productivity by Killing the Cold Call

Ernest Owusu discusses how 6sense’s BDR team increased pipeline production by 50% and broke through the ben...

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Building the ROI (Revenue Orchestration Intelligence) Engine
Building the ROI (Revenue Orchestration Intelligence) Engine

Saima explains how PTC uses dashboards to help sales prioritize for inbound and outbound based on real-time...