Building Dynamic Content Experiences

Dynamic, personalized content experiences are critical to capturing and converting high-value prospects, but executing these kinds of campaigns at scale can seem easier said than done.

In this session Hillary Lupo will describe how Fortinet went from launching generic programs to dynamic, personalized, multi-channel campaigns – and how they exceeded conversion benchmarks by 15x without additional resources. You’ll learn how to look at your existing resources through a new lens in order to get started, and also how to think big and take your current content experiences to the next level.

 



 

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