Boosting BDR Productivity by Killing the Cold Call

According to TOPO’s 2019 Sales Development Benchmark Report, best-in-class SDRs generate $415k in pipeline per rep every month. In this session, Ernest Owusu will describe how 6sense’s BDR team increased pipeline production by 50% and broke through the benchmark while also eliminating cold calls and emails.

He’ll share how 6sense’s BDR team is leveraging direct mail and other tactics to warm accounts before calling, how he measures results, and best practices you can begin implementing right away. You’ll learn how to leverage insights from 6sense to prioritize your BDR/SDR team’s work, structure effective cadences, and align SDRs/BDRs with AEs for maximum revenue impact as your pipeline grows.

 



 

Previous Video
The Power of Personalization
The Power of Personalization

Panelists will discuss the role of fine-tuning 6sense segments, channel effectiveness by stage of the buyin...

Next Video
Measuring the ROI of Marketing
Measuring the ROI of Marketing

Kerry and Rob offer practical tips for marketers on adopting CFO-approved metrics — and explain how breakin...