Tara Corey, VP of Global Marketing Operations at Qlik, answers critical questions for developing a highly personalized ABM strategy: Who’s in our ICP? Which accounts are in-market? Which accounts do we focus our ABM efforts on? Who in those accounts is on the buying team? What is the next best action?
In this session you’ll learn how to use AI driven insights and orchestration to turn your fragmented ABM approach into one that is cohesive and targeted.
30:06In this session of PRG in Action, we're chatting with Tahlor DiCicco, VP of Global Marketing at CoreView, on how they've pivoted their marketing efforts within days to yield successful results.
41:16Research shows that BDRs are a critical function for world-class B2B sales and marketing teams. So, it seems right to assume BDRs are crushing it given this insight, right? Not exactly.
58:05B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities.
45:53Learn from Ari Capogeannis, Senior Director of Marketing at Cumulus Networks, all the different ways in which you can create enablement plays for your team and create a cohesive experience.
1:03:19Learn how 6sense's intent data network matched with Uberflip's content experiences make it a winning combo for impressing your target accounts.
39:13Learn how Aprimo leverages 6sense rich and accurate data to enable their sales teams and create dynamic content experiences across multiple solutions, industries, and channels.
43:18Prioritizing your BDRs’ time should always be top-of-mind, as they are the frontline of your organization. But today’s BDRs can’t possibly keep up with engaging at scale.
1:32:54Knowing how to prospect correctly is as relevant as ever in the era of COVID-19. In this session, you will hear from three practitioners with successful BDR programs.
53:30With the right data powering their entire revenue org, MX has made large changes at record speed. Learn how to achieve predictable revenue growth from MX in this session!
49:01In order to be truly customer obsessed, your digital efforts need to start and end with the customer. We’ve partnered up with experts at PTC, Drift, and People.ai to show you how to build a ROI engine
59:36Inbounds are running dry and organizations must rely even more heavily on BDRs to drive new business. We need tips for sales productivity now more than ever - in come John Barrows and Scott Barker!
58:456sense and Heinz Marketing conducted research to understand tools and strategies that best-in-class organizations are currently leveraging to drive revenue. We discuss the findings in this webinar.
56:10Use insights, ditch the cold calls and have the proper tech stack that will take your BDRs to the next level. It's time to transform your BDR program and smash your quotas time and time again.
33:57Target the right account at the right time with the right content with 6sense's AI technology. Deliver personalized web experiences with account-based data from 6sense Insights.
59:06It is time to humanize your approach to lead generation. Target in market accounts using 6sense and reach them with personalized gift experiences with Alyce.
38:20Dynamically adjust Uberflip landing pages from 6sense insights such as account, person, timing, branded and generic keywords to create hyper relevant experiences.
58:31Learn how 6sense partnered with Lionhurst to drive an end-to-end account-based strategy through paid media. Using the 6sense platform, Google Analytics, and the Google Ads platform...
59:02In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement...
1:01:01In this session, learn how to leverage AI-driven analytics to uncover demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement across sales and marketing.
