Tara Corey, VP of Global Marketing Operations at Qlik, answers critical questions for developing a highly personalized ABM strategy: Who’s in our ICP? Which accounts are in-market? Which accounts do we focus our ABM efforts on? Who in those accounts is on the buying team? What is the next best action?
In this session you’ll learn how to use AI driven insights and orchestration to turn your fragmented ABM approach into one that is cohesive and targeted.
50:29hear from the ABM experts at ServiceMax, 6sense, & LeanData and how their revenue teams are using advanced tactics, tools, and processes to align Sales and Marketing around an account-centric strategy
21:55Now more than ever, teams need to be connected through every stage of the customer lifecycle. But how do you do that? Let's talk about it!
25:02How do we get closer to our fellow go-to-market teams and ensure we're thinking across an entire business unit? Revenue executives talk about it.
27:30Learn how HighRadius shifted to an account-based strategy with 6sense and what the team learned during the transition.
31:236sense will share how their marketing team uses segments and account insights to plan multi-tiered campaigns quarter over quarter
46:06Learn how 6sense utilizes an account-based strategy, predictive analytics, and intent data throughout the entire sales cycle to deliver results.
55:02Latane Conant, CMO of 6sense, speaks about the controversial project she ran called "Project Bold Moves" and what she learned from ditching forms, spam and cold calls.
29:59Join Kory Geyer, Director of Revenue Ops at 6sense, and Rauli Garcia, VP of Strategic Marketing at Sage Intacct in this session, for an unveiling of the new account-based dashboard.
29:59Join Kory Geyer, Director of Revenue Ops at 6sense, and Rauli Garcia, VP of Strategic Marketing at Sage Intacct in this session, for an unveiling of the new account-based dashboard.
52:50Join our panel of experts from WatchGuard, 6sense, and TrustRadius as we discuss how WatchGuard combines intent data with ABM tools to double engagement with marketing content
25:09Here at 6sense, we believe that the manifesto for the future of B2B revenue teams will be based on a few key principles: no spam, no forms, no cold calls. Learn how 6sense is using this method now.
49:18B2B buyers have taken control of the purchase journey, making it nearly impossible for business leaders to accurately predict anything, especially revenue growth. So what should you do about it?
39:45In this session of Predictable Revenue Growth in Action, you’ll be hearing from Justin Noll, Senior Director of Marketing at Phenom, about how their revenue team’s efforts are powered by 6sense
30:06In this session of PRG in Action, we're chatting with Tahlor DiCicco, VP of Global Marketing at CoreView, on how they've pivoted their marketing efforts within days to yield successful results.
41:16Research shows that BDRs are a critical function for world-class B2B sales and marketing teams. So, it seems right to assume BDRs are crushing it given this insight, right? Not exactly.
58:05B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities.
45:53Learn from Ari Capogeannis, Senior Director of Marketing at Cumulus Networks, all the different ways in which you can create enablement plays for your team and create a cohesive experience.
