Tara Corey, VP of Global Marketing Operations at Qlik, answers critical questions for developing a highly personalized ABM strategy: Who’s in our ICP? Which accounts are in-market? Which accounts do we focus our ABM efforts on? Who in those accounts is on the buying team? What is the next best action?
In this session you’ll learn how to use AI driven insights and orchestration to turn your fragmented ABM approach into one that is cohesive and targeted.
59:16Join Latane Conant, CMO, 6sense for an eye-opening session where she’ll breakdown the components of a customer-friendly experience that drives engagement and enables you to deliver predictable revenue
41:40Join Travis Russell, SVP of Global Sales, and Juliette Rizkallah, Former CMO and A Cloud Guru Marketing Advisor, for a thought-provoking conversation about the art of selling and marketing.
54:14Join 6sense as we break down the marketing, sales, and RevOps strategies and tactics used to achieve high growth results.
42:33Curious to know what leading XDR team do to stay ahead of competition? Hear from Ernest Owusu about how he pairs 6sense account insights with Sendoso to target spend and break through the noise.
59:52Join Kory Geyer, VP of Revenue Operations at 6sense as he shares how to build a true account-based pipeline model that creates the foundation for a seamless process across your entire revenue team.
30:25Join us as Kory Geyer, VP of Revenue Operations at 6sense, walks us through how to build an account-based pipeline model and operationalize it across your entire revenue team.
25:17Learn how the MindTickle revenue team is aligned on a single source of truth, and is seeing amazing results within 60 days after going all in on an account-based approach
25:10Learn how Onesource Virtual is aligned by using data and key account insights to uncover new opportunities, personalize outreach and engage demand at scale.
50:29hear from the ABM experts at ServiceMax, 6sense, & LeanData and how their revenue teams are using advanced tactics, tools, and processes to align Sales and Marketing around an account-centric strategy
21:55Now more than ever, teams need to be connected through every stage of the customer lifecycle. But how do you do that? Let's talk about it!
25:02How do we get closer to our fellow go-to-market teams and ensure we're thinking across an entire business unit? Revenue executives talk about it.
27:30Learn how HighRadius shifted to an account-based strategy with 6sense and what the team learned during the transition.
31:236sense will share how their marketing team uses segments and account insights to plan multi-tiered campaigns quarter over quarter
46:06Learn how 6sense utilizes an account-based strategy, predictive analytics, and intent data throughout the entire sales cycle to deliver results.
55:02Latane Conant, CMO of 6sense, speaks about the controversial project she ran called "Project Bold Moves" and what she learned from ditching forms, spam and cold calls.
29:59Join Kory Geyer, Director of Revenue Ops at 6sense, and Rauli Garcia, VP of Strategic Marketing at Sage Intacct in this session, for an unveiling of the new account-based dashboard.
29:59Join Kory Geyer, Director of Revenue Ops at 6sense, and Rauli Garcia, VP of Strategic Marketing at Sage Intacct in this session, for an unveiling of the new account-based dashboard.
52:50Join our panel of experts from WatchGuard, 6sense, and TrustRadius as we discuss how WatchGuard combines intent data with ABM tools to double engagement with marketing content
