Tara Corey, VP of Global Marketing Operations at Qlik, answers critical questions for developing a highly personalized ABM strategy: Who’s in our ICP? Which accounts are in-market? Which accounts do we focus our ABM efforts on? Who in those accounts is on the buying team? What is the next best action?
In this session you’ll learn how to use AI driven insights and orchestration to turn your fragmented ABM approach into one that is cohesive and targeted.
46:06Learn how 6sense utilizes an account-based strategy, predictive analytics, and intent data throughout the entire sales cycle to deliver results.
55:02Latane Conant, CMO of 6sense, speaks about the controversial project she ran called "Project Bold Moves" and what she learned from ditching forms, spam and cold calls.
29:59Join Kory Geyer, Director of Revenue Ops at 6sense, and Rauli Garcia, VP of Strategic Marketing at Sage Intacct in this session, for an unveiling of the new account-based dashboard.
29:59Join Kory Geyer, Director of Revenue Ops at 6sense, and Rauli Garcia, VP of Strategic Marketing at Sage Intacct in this session, for an unveiling of the new account-based dashboard.
52:50Join our panel of experts from WatchGuard, 6sense, and TrustRadius as we discuss how WatchGuard combines intent data with ABM tools to double engagement with marketing content
25:09Here at 6sense, we believe that the manifesto for the future of B2B revenue teams will be based on a few key principles: no spam, no forms, no cold calls. Learn how 6sense is using this method now.
49:18B2B buyers have taken control of the purchase journey, making it nearly impossible for business leaders to accurately predict anything, especially revenue growth. So what should you do about it?
39:45In this session of Predictable Revenue Growth in Action, you’ll be hearing from Justin Noll, Senior Director of Marketing at Phenom, about how their revenue team’s efforts are powered by 6sense
30:06In this session of PRG in Action, we're chatting with Tahlor DiCicco, VP of Global Marketing at CoreView, on how they've pivoted their marketing efforts within days to yield successful results.
41:16Research shows that BDRs are a critical function for world-class B2B sales and marketing teams. So, it seems right to assume BDRs are crushing it given this insight, right? Not exactly.
58:05B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities.
45:53Learn from Ari Capogeannis, Senior Director of Marketing at Cumulus Networks, all the different ways in which you can create enablement plays for your team and create a cohesive experience.
1:03:19Learn how 6sense's intent data network matched with Uberflip's content experiences make it a winning combo for impressing your target accounts.
39:13Learn how Aprimo leverages 6sense rich and accurate data to enable their sales teams and create dynamic content experiences across multiple solutions, industries, and channels.
43:18Prioritizing your BDRs’ time should always be top-of-mind, as they are the frontline of your organization. But today’s BDRs can’t possibly keep up with engaging at scale.
1:32:54Knowing how to prospect correctly is as relevant as ever in the era of COVID-19. In this session, you will hear from three practitioners with successful BDR programs.
53:30With the right data powering their entire revenue org, MX has made large changes at record speed. Learn how to achieve predictable revenue growth from MX in this session!
49:01In order to be truly customer obsessed, your digital efforts need to start and end with the customer. We’ve partnered up with experts at PTC, Drift, and People.ai to show you how to build a ROI engine
59:36Inbounds are running dry and organizations must rely even more heavily on BDRs to drive new business. We need tips for sales productivity now more than ever - in come John Barrows and Scott Barker!
