Right Time. Right Message. More Wins - An Account-Based Approach to Sales

Imagine a world where you could get in front of every account looking for a solution like yours, confidently know what prospects care about, know just the right time to engage, and be in lockstep with marketing on what campaigns to run…

It’s possible!

Join Mac Conn, Director of Commercial Sales, and Ernest Owusu, Senior Director of Sales Development at 6sense, as they walk through how 6sense utilizes an account-based strategy, predictive analytics, and intent data throughout the entire sales cycle to deliver results. They'll share strategies and real-life examples (even cool dashboards) that will leave you with ideas you can use today to get into more deals and win more often.

Slide Deck:

 

Previous Video
Building an Account Based Go-to-Market Plan at TOPO
Building an Account Based Go-to-Market Plan at TOPO

6sense will share how their marketing team uses segments and account insights to plan multi-tiered campaign...

Next Video
An Experiment to Ditch Forms, Spam, & Cold Calls for Better ABM
An Experiment to Ditch Forms, Spam, & Cold Calls for Better ABM

Latane Conant, CMO of 6sense, speaks about the controversial project she ran called "Project Bold Moves" an...