6sense and Heinz Marketing conducted research to understand the tools and strategies that best-in-class organizations are currently leveraging to drive revenue, as well as the level of success those approaches are delivering.
In this webinar, Latane and Matt will discuss the key findings from this research, including the four imperatives for delivering predictable revenue:
· Agile Alignment between Sales & Marketing
· Sufficient Demand Generation
· Dynamic Prioritization of Resources
· Consistent Engaging Experiences