Building an Account Based Go-to-Market Plan at TOPO

Changing from a lead-based to an account-based strategy requires different ways of thinking about go-to-market planning – and different measures of success.

In this session, 6sense will share how their marketing team uses segments and account insights to plan multi-tiered campaigns quarter over quarter as well as how they measure success with 6sense Qualified Accounts (6QAs), pipeline, the funnel progression metrics. 

Slide Deck:

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How HighRadius Aligns Their Revenue Team On An Account-Based Strategy With 6sense
How HighRadius Aligns Their Revenue Team On An Account-Based Strategy With 6sense

Learn how HighRadius shifted to an account-based strategy with 6sense and what the team learned during the ...

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Right Time. Right Message. More Wins - An Account-Based Approach to Sales
Right Time. Right Message. More Wins - An Account-Based Approach to Sales

Learn how 6sense utilizes an account-based strategy, predictive analytics, and intent data throughout the e...