BDRs are a BFD with 6sense and Salesloft

 

The Business Development Representative role (SDR/BDR/LDR/DGR) is where marketing and sales alignment happen in practice and process. Marketing cannot contribute pipeline without play execution and lead followup. Sales struggles to deliver revenue without adequate new pipe. So often, businesses stick their most junior employees, the BDRs, in the middle of a turbulent relationship. If you are a marketer or seller and don't understand how your BDRs are measured, managed and rewarded then you are likely sub-optimized.

Knowing how to prospect correctly is as relevant as ever in the era of COVID-19. In this session, you will hear from three practitioners with successful BDR programs. They will focus on sharing practical tips on how to motivate people, establish processes and deploy tools that lead to best-in-class results and keep organizations aligned.

 

Previous Video
PRG in Action | Taking Tipalti’s Prospecting to the Next Level with Next Best Actions
PRG in Action | Taking Tipalti’s Prospecting to the Next Level with Next Best Actions

Prioritizing your BDRs’ time should always be top-of-mind, as they are the frontline of your organization. ...

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PRG in Action | How MX Moved from “Sales & Marketing” to a Revenue Team Model
PRG in Action | How MX Moved from “Sales & Marketing” to a Revenue Team Model

With the right data powering their entire revenue org, MX has made large changes at record speed. Learn how...