6sense + Lionhurst | ABM Search & Display

In this session you’ll learn how 6sense partnered with Lionhurst to drive an end-to-end account-based strategy through paid media. Using the 6sense platform, Google Analytics, and the Google Ads platform, 6sense and Lionhurst deliver highly relevant paid search ads that leverage 6sense’s dynamic segmentation (based on technographics, firmographics, AND the predicted buying stage of accounts) to optimize bidding, targeting, and ad creative. 

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6sense + Uberflip | 3-Tier Strategy to Personalization at Scale
6sense + Uberflip | 3-Tier Strategy to Personalization at Scale

Learn how companies like Fortinet are using essential personalization attributes (such as account, persona,...

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Meet the Sensei's | ABM Fast Track with Ed Breault & Uran Kabashi of Aprimo
Meet the Sensei's | ABM Fast Track with Ed Breault & Uran Kabashi of Aprimo

In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prior...