What’s Your Marketing Superpower?

Over the last 20 years marketing has taken center stage as one of the most critical strategic functions for growing revenue and building customer loyalty. Finding meaningful customer insights, driving digital transformation, and understanding today’s complicated buyer journeys are real super powers that enable marketing executives to shape their organizations and careers in ways never before imagined.

In this fireside chat, Kate Bullis and Latane Conant debate the most relevant and marketable super powers; explain how to position and grow your strengths based on the market; and discuss using your super powers to create value for yourself, your team, and your organization.

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BDRs/SDRs are a BFD with Dan Gottlieb - Analyst at TOPO
BDRs/SDRs are a BFD with Dan Gottlieb - Analyst at TOPO

"Marketing is starting to realize just how important the sales development team is to proving that what the...

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Conversational Marketing with Josh Allen, CRO of Drift
Conversational Marketing with Josh Allen, CRO of Drift

Josh Allen, CRO of Drift, discusses the benefits of utilizing Drift and conversational marketing to engage ...