Measurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester

On this episode of TalkingSense, Latané Conant, Chief Market Officer at 6sense, sits down with Kerry Cunningham, SVP at Forrester, to talk marketing measurement: specifically in an account-based world.

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Building the ROI (Revenue Orchestration Intelligence) Engine
Building the ROI (Revenue Orchestration Intelligence) Engine

Saima explains how PTC uses dashboards to help sales prioritize for inbound and outbound based on real-time...

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MakingSense of Intent Data
MakingSense of Intent Data

Intent data gives your organization total visibility into activity within the Dark Funnel that you can then...