“Every company strives to not only grow revenue but to grow it predictably. Yet creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. The ways and means to achieve it remain a difficult task,” said Latane Conant, CMO at 6sense. “If your company failed to meet revenue goals, you’re not alone; our research found that 80% of companies failed to exceed revenue goals in 2019 and 38% of companies didn’t meet at least 90% of their goals.”
6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights.
Over half of marketing teams are still trying to figure out how to move to a fully account-based approach. This transition away from a lead-based marketing strategy can be scary, but well worth it.
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth. We'll breakdown our platform and how it can take your rev ops team to the next level.
6sense and Heinz Marketing conducted research to understand tools and strategies that best-in-class organizations are currently leveraging to drive revenue. We discuss the findings in this webinar.
Unsure of what you need in an ABM solution? We've laid out the key capabilities to keep in mind during your ABM vendor hunt in 6sense's ABM Buying Guide.
The State of B2B Women CEOs 2021 is now available. Read the latest thoughts on the direction of B2B marketing and the role of CMOs from leading women advancing the profession.
On this episode of TalkingSense, Latané Conant sits down with Noreen Allen, CMO of Bandwidth, to talk about ringing the bell - the IPO bell, and knowing the market.
Our team created a solution to integrate 6sense’s advanced account targeting with LinkedIn’s advertising platform for mutual customers to leverage account insights to reach their valuable audience
The debate rages on in content marketing circles about whether to gate content. Learn why 6sense is firmly on the side of no forms.
Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, and was the only vendor differentiated in 8 of 10 criteria.
Learn how Sumo Logic uses 6sense's one-platform-does-it-all approach and actionable insights to amp up their enterprise sales team.
6sense, the leading account engagement platform, today announced it has raised $125 million in Series D funding at a $2.1 billion valuation.
While we’re all learning to adjust to a “new normal”, CoreView is going above and beyond in adopting new, innovative strategies to embrace this shift to an all-virtual world.
When marketing decisions are made based more on guesswork than real data, your account-based marketing strategy is destined to fall short.
Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.
In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP).
Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.
You can’t keep up with thousands of unique buyer journeys… can you? Learn to scale account engagement and growth with the AI-based buyer journey.