MQLs are a Cancer with Ian Howells, CMO of Sage Intacct

Ditch the MQL-based Marketing state of mind! Marketing should be focused on driving awareness and opening opportunities to pass along to Sales, according to Ian Howells, CMO of Sage Intacct.

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Striking Gold: Setting Your Sales Team Up for Success, as seen on Marketing Magnified
Striking Gold: Setting Your Sales Team Up for Success, as seen on Marketing Magnified

Many revenue teams overlook the potential of a dynamic ideal customer profile because it requires Big Data ...

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ABM is Just Good Marketing
ABM is Just Good Marketing

Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like ...