MakingSense of Predictive Analytics

In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP). Using predictive analytics enables your revenue teams to takeaway all of the guesswork and prioritize Marketing and Sales efforts on accounts that are a strong ICP fit and have strong intent to buy.

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Pragmatic Positivity: Leading a Marketing Team During Uncertain Times
Pragmatic Positivity: Leading a Marketing Team During Uncertain Times

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ABM & The New Marketing Landscape: Q&A with 6sense’s CMO, as seen on Insight Partners
ABM & The New Marketing Landscape: Q&A with 6sense’s CMO, as seen on Insight Partners

Learn how 6sense handles the marketing landscape from a technical perspective, as well as speak to ABM best...