MakingSense of Predictive Analytics

In this episode, we'll make sense of predictive analytics and its three data sources — intent data, historical data, and firmographic/technographic data.

Predictive analytics enables your revenue team to eliminate guesswork and prioritize marketing and sales efforts on accounts that are a strong ICP fit and show strong intent to buy.

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Predictive Marketing Is Easier Than It Looks and More Important Than You Know
Predictive Marketing Is Easier Than It Looks and More Important Than You Know

Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictiv...

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A Breakdown of TOPO’s 2021 Predictions for Revenue Teams
A Breakdown of TOPO’s 2021 Predictions for Revenue Teams

We looked to TOPO for 2021 predictions to help revenue teams navigate planning for the year ahead. Here’s w...