MakingSense of Predictive Analytics

In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP). Using predictive analytics enables your revenue teams to takeaway all of the guesswork and prioritize Marketing and Sales efforts on accounts that are a strong ICP fit and have strong intent to buy.

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Field Marketers: You’re Masters Of Account Engagement, Now More Than Ever, as seen on Forbes
Field Marketers: You’re Masters Of Account Engagement, Now More Than Ever, as seen on Forbes

Recently, I was asked what I had planned for marketing in 2021. Immediately, I knew what I didn’t want to d...

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