MakingSense of Predictive Analytics

In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP). Using predictive analytics enables your revenue teams to takeaway all of the guesswork and prioritize Marketing and Sales efforts on accounts that are a strong ICP fit and have strong intent to buy.

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PTC: Building the ROI (Revenue Orchestration Intelligence) Engine
PTC: Building the ROI (Revenue Orchestration Intelligence) Engine

Today PTC is “Printing Pipeline” with their ROI Engine. After careful consideration, PTC chose to simultane...

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6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing
6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

6sense, the leading account engagement company, announced that it has partnered with Bombora, the leading i...