MakingSense of Lead Generation

Still relying on lead-based marketing and MQLS? That's old news. Lead generation is a thing of the past and leads to Sales and Marketing misalignment. In this episode of MakingSense, we'll discuss alternative tactics to lead generation including account-based marketing, a stepping stone to orchestrated account engagement - when all members of the revenue teams efforts are focused on a list of dynamic targeted accounts.

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Building the ROI (Revenue Orchestration Intelligence) Engine
Building the ROI (Revenue Orchestration Intelligence) Engine

Saima explains how PTC uses dashboards to help sales prioritize for inbound and outbound based on real-time...

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Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs, as seen on Heinz Marketing
Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs, as seen on Heinz Marketing

Imagine the CEO of your company banished the venerable marketing qualified lead (MQL). You weren’t allowed...