MakingSense of Intent Data

Fact: B2B buyers tend to remain anonymous for as long as they can.  But with intent data, you have total visibility into anonymous activity in the Dark Funnel that you can then leverage to personalize and prioritize your efforts.

 

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6 for 6: How 6sense Insights Impact Our Content Strategy and Experience
6 for 6: How 6sense Insights Impact Our Content Strategy and Experience

Justin Gutwein, Content Experience Manager at 6sense, walks you through how we utilize 6sense's insights in...

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Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge
Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge

We use lots of prospect data and insights in campaigns, but sometimes, things don’t work out exactly right ...