MakingSense of Intent Data

Fact: B2B buyers today tend to remain anonymous for as long as they can.

They do most of their learning away from your website — through independent information and review sites, competitors’ sites, trade publications, networking sites, and other channels you don’t control. With intent data, you have greater visibility into this Dark Funnel of anonymous activity, and can leverage these insights to prioritize your efforts and personalize the buyer experience.

Previous Video
Measurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester
Measurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester

On this episode of TalkingSense, Latané Conant, Chief Market Officer at 6sense, sits down with Kerry Cunnin...

Next Video
6 for 6: How Our Marketing Team Uses 6sense to Run Our Evergreen Advertising
6 for 6: How Our Marketing Team Uses 6sense to Run Our Evergreen Advertising

Sit down with Kyle Dugan, Senior Digital Marketing Manager at 6sense, for a quick walkthrough of how the 6s...