Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft

In sales-personalized emails, you're getting 30% and 45% open rates. It makes a difference to be personalized. What I've learned through our customers is the combination of marketing and sales coming together to create what those core messages are, but still allow your top performers or a person to kind of own the cadence.

- Sydney Sloan, CMO of Salesloft

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Driving Predictable Revenue (in unpredictable times) with Heinz Marketing
Driving Predictable Revenue (in unpredictable times) with Heinz Marketing

​6sense and Heinz Marketing conducted research to understand tools and strategies that best-in-class organi...

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Why 6sense is an Account Engagement Platform (and How That’s Different From ABM Solutions)
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