6 for 6: How 6sense Insights Impact Our Content Strategy and Experience

Justin Gutwein, Content Experience Manager at 6sense, walks you through how we utilize 6sense's insights into keywords and our predictive model to map content around each buying stage to ensure content is relevant throughout the buying journey.

We then use tags that correlate to 6sense segments to create a dynamic experience for each visitors who lands on our content hub using the 6sense Personalizer App, now available for joint 6sense and Uberflip customers.

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