ABM is Just Good Marketing

Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...

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MQLs are a Cancer with Ian Howells, CMO of Sage Intacct
MQLs are a Cancer with Ian Howells, CMO of Sage Intacct

Ditch the MQL-based Marketing state of mind! Marketing should be focused on driving awareness and opening o...

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The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale
The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale

Measuring the full buying process, and especially measuring marketing’s influence on it, has been a pain po...