Take Control in an Account-Based Buying World with SiriusDecisions

Matt Senatore - Service Director, Account-Based Marketing @ SiriusDecisions

Lauren Weatherly - VP of Marketing and Demand Generation at PGi

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The Lead is Dead! Long Live the Buying Team with SiriusDecisions
The Lead is Dead! Long Live the Buying Team with SiriusDecisions

The buying journey has evolved and now involves on average 9.6 people, according to Gartner, making engagin...

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