6sense + Lionhurst | ABM Search & Display

In this session you’ll learn how 6sense partnered with Lionhurst to drive an end-to-end account-based strategy through paid media. Using the 6sense platform, Google Analytics, and the Google Ads platform, 6sense and Lionhurst deliver highly relevant paid search ads that leverage 6sense’s dynamic segmentation (based on technographics, firmographics, AND the predicted buying stage of accounts) to optimize bidding, targeting, and ad creative. 

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Meet the Sensei's | Beyond ABM with Ari Capogeannis of Sage Intacct
Meet the Sensei's | Beyond ABM with Ari Capogeannis of Sage Intacct

Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, discusses how to leverage intent...

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