6sense + Uberflip | 3-Tier Strategy to Personalization at Scale

In this session you’ll learn how companies like Fortinet are using essential personalization attributes (such as account, persona, timing, and branded and generic keywords being researched) from 6sense to dynamically adjust Uberflip content streams. Hillary Lupo, Senior Manager of Growth Marketing at Fortinet, will explain how she used 6sense and Uberflip to go from generic to highly personalized content programs and exceed conversion benchmarks by 15x – all without additional resources.

Previous Video
6sense + Tipalti - Personalize Web Experiences with Account-Based Data
6sense + Tipalti - Personalize Web Experiences with Account-Based Data

Target the right account at the right time with the right content with 6sense's AI technology. Deliver pers...

Next Video
6sense + Alyce | Personalize & Prioritize Direct Gifting
6sense + Alyce | Personalize & Prioritize Direct Gifting

It is time to humanize your approach to lead generation. Target in market accounts using 6sense and reach t...