6sense + Uberflip | 3-Tier Strategy to Personalization at Scale

In this session you’ll learn how companies like Fortinet are using essential personalization attributes (such as account, persona, timing, and branded and generic keywords being researched) from 6sense to dynamically adjust Uberflip content streams. Hillary Lupo, Senior Manager of Growth Marketing at Fortinet, will explain how she used 6sense and Uberflip to go from generic to highly personalized content programs and exceed conversion benchmarks by 15x – all without additional resources.

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6sense + Tipalti - Personalize Web Experiences with Account-Based Data
6sense + Tipalti - Personalize Web Experiences with Account-Based Data

Target the right account at the right time with the right content with 6sense's AI technology. Deliver pers...

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Meet the Sensei's | ABM Fast Track with Ed Breault & Uran Kabashi of Aprimo
Meet the Sensei's | ABM Fast Track with Ed Breault & Uran Kabashi of Aprimo

In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prior...