We talked some quick sense with Nick Ezzo, VP of Demand Gen at Sage Intacct, and got his take on having meaningful conversations with accounts with content that is right for them at their stage in the buying journey. “We collect a lot of data and try to figure out what people are doing, what their behavior is, and what kind of content they are consuming.”
Take a walk with us on this episode of TalkingSense as Nick covers:
- What’s required in order to have meaningful conversations
- What’s not working anymore
- The top 3 things you can do to move beyond email
Personalization is effective, and Nick and his team at Sage have taken it to a whole new level, moving beyond the department of arts and crafts and becoming the department of data and metrics.