6sense + Uberflip | 3-Tier Strategy to Personalization at Scale

In this session you’ll learn how companies like Fortinet are using essential personalization attributes (such as account, persona, timing, and branded and generic keywords being researched) from 6sense to dynamically adjust Uberflip content streams. Hillary Lupo, Senior Manager of Growth Marketing at Fortinet, will explain how she used 6sense and Uberflip to go from generic to highly personalized content programs and exceed conversion benchmarks by 15x – all without additional resources.

Previous Article
8 Ways Marketers Should Utilize Tech to Improve the Online User Experience, as seen on AdAge
8 Ways Marketers Should Utilize Tech to Improve the Online User Experience, as seen on AdAge

Relying on old school marketing efforts is a thing of the past. With the proper technology and AI-driven in...

Next Video
Conversational Marketing with Josh Allen, CRO of Drift
Conversational Marketing with Josh Allen, CRO of Drift

Josh Allen, CRO of Drift, discusses the benefits of utilizing Drift and conversational marketing to engage ...