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Modern DemandGen with Adam Goyette, VP of DemandGen at G2
Modern DemandGen with Adam Goyette, VP of DemandGen at G2

Adam Goyette, VP of Demand Gen at G2, chats with us about how the buyer's journey has evolved to rely more ...

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Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta
Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta

Patrice Green, CEO at Inverta, tells us what it takes to get to an account-based mindset and execute a succ...