Aligning your sales and marketing teams is no easy task, Tracy Eiler, CMO of InsideView, knows. In this episode of TalkingSense, Latané Conant sits down with Tracy to talk alignment, measurement and a whole lot more.
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Aligning your sales and marketing teams is no easy task, Tracy Eiler, CMO of InsideView, knows. In this episode of TalkingSense, Latané Conant sits down with Tracy to talk alignment, measurement and a whole lot more.
1:56Every company wants to grow revenue predictably and hit their numbers. With 6sense, Marketers and Sellers are enabled to work smarter, not harder, to meet those goals. Find out how...
7:52Sit down with Kyle Dugan, Senior Digital Marketing Manager at 6sense, for a quick walkthrough of how the 6sense marketing team uses 6sense to run always-on Evergreen display campaigns.
4:22Looking for an easier way to setup territories for your sales team? Using 6sense, our commercial team has dynamic territories based on intent and readiness to buy.
4:59Want to personalize your cadences at scale around what buyers truly care about? Using account-level insights and trending generic and branded keywords, BDR cadences sing with value.
2:47Justin Gutwein, Content Experience Manager at 6sense, walks you through how we utilize 6sense's insights into keywords and our predictive model to map content around each buying stage.
3:18Kyle Dugan, Senior Digital Marketing Manager at 6sense, walks through how he leverages 6sense segments through our Google Adwords integration to create hyper-personalized display campaigns.
7:57Learn from Ernest Owusu, Senior Director of Business Development, about how he uses 6sense to align his teams and prioritize actions on the best accounts. Perfect solution for BDRs and BDR leaders.
5:46Knowing which accounts to go after and prioritizing your day is hard for an AE. You may be focused on the largest accounts, rather than the ones most ready to buy. Let us walk you through our AEs day.
0:48The 6sense Outreach integration takes the guesswork out of which accounts and contacts reps should reach out to - and enables them to take action quickly.
20:13Latane Conant, Chief Market Officer of 6sense, sits down with Erik Matlick, Founder & CEO of Bombora to talk about intent data, the mission-critical piece that's leveling up Sales and Marketing effort
22:31Latane Conant, CMO of 6sense, sits down with Randy Frisch, Co-founder and CMO of Uberflip, to talk about leveraging content experiences to engage with buyers.
29:57We sat down with Ashley Stepien, VP of Marketing at Webflow to talk some sense about revenue marketing, sales cycles, the 360 customer experience, and attribution.
23:57Lynne Capozzi, CMO of Acquia, sits down with us to talk about the transformation of the CMO role and what it means to be a CMO today.
26:26Are Marketers turning into Russian Hackers? Kyle Christensen, VP of Marketing at Zuora, thinks so! We sat down with Kyle to talk about B2BMarketing, take a listen!
22:24Josh Allen, CRO of Drift, discusses the benefits of utilizing Drift and conversational marketing to engage leads more quickly and dynamically. Stop relying on forms and start engaging with real people
38:50Let's talk some sense about ABM technology with our newest investor, Insight Partner's Gary Survis!
