Courtney Thompson: Enterprise Account Executive - 6sense
BDRs are a BFD: Latane Conant & Ernest Owusu @ OpsStars 2019 - Full Presentation
ABM is Just Good Marketing: Latane Conant Full Presentation @ Hypergrowth SF 2019
A sales buzzword I can't stand...: Josh Allen - CRO of Drift
Josh's Major F-up: Josh Allen - CRO of Drift
We close more because of the Customer Experience: Josh Allen - CRO of Drift
Drift & 6sense together increases personalization and improves the buying experience: Josh Allen - CRO of Drift
Most people will interact with a bot before filling out a form: Josh Allen - CRO of Drift
We don't have phones on our desks: Josh Allen - CRO of Drift
There's not a lot of cold calling and there's not a lot of blind outbound calling and it's not necessarily because we don't believe in it. - Josh Allen
We don't use MQLs: JoshAllen - CRO of Drift
"They're the best leads that we have in the business because these are people who have come to the website, who are engaging with the chatbot they're at their point of highest intent."
Makingsense of Dreamforce Week 2019
Dreamforce 2019. Do you know where to hide from the tech tuxedos?
6sense + Alyce | Personalize & Prioritize Direct Gifting
While gifts that hit the mark can bring amazing results to your ABM program, gifts that fall short can increase negative sentiment and create roadblocks. In this session, you’ll learn how 6sense....
6sense + Uberflip | 3-Tier Strategy to Personalization at Scale
Learn how companies like Fortinet are using essential personalization attributes (such as account, persona, timing, and branded and generic keywords being researched) from 6sense to dynamically...
Conversational Marketing with JoshAllen, CRO of Drift
How our BDRs use 6sense Day-to-Day with Ernest Owusu
SDR Horror Stories: Ernest cold called a CMO's mobile
Ernest Owusu: Director of Sales Development - 6sense
MakingSense of CDPs (Customer Data Platforms)
While CPDs (Customer Data Platforms) have been common in the B2C space for some time, B2B focused CDPs are a relatively new concept for most. A CDP, or customer data platform, essentially takes all...
MakingSense of ABM (Account-Based Marketing)
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
BDRs/SDRs are a BFD with Dan Gottlieb - Analyst at TOPO
"Marketing is starting to realize just how important the sales development team is to proving that what they're doing is turning into pipeline." - Dan Gottlieb, TOPO
Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft
The Rise of Revenue Operations with Cornelius Willis of Clari