MakingSense of Personalization

March 20, 2020

Personalization: The thing that every marketer talks about, but nobody really knows how to do.

The inability to accurately personalize your marketing and sales efforts can do more harm than good. (Nothing like calling someone by the wrong name for the sake of personalization, am I right?)

In this episode, we break down marketing's biggest mystery and how to achieve it at scale.

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MakingSense of ABX (Account-Based Experience)
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